19 Jun When It Comes To Martech Marketers Can Have the Best of Both Worlds
There is a false impression that consolidation in the advertising know-how (martech) trade is forcing entrepreneurs to decide on between best-of-breed know-how suppliers and multi-solution suites. This false impression was exacerbated by an eMarketer article this previous April which started with the very ominous-sounding warning: “The fluidity of the advertising know-how area is making it tougher than ever for entrepreneurs to decide on between standalone best-of-breed tech suppliers and multi-solution suites.”
To additional add to the false impression eMarketer principal analyst Lauren Fisher is quoted in the identical article as saying: “Facing both challenges, marketers have a great deal of uncertainty on their hands.”
Fluid, Yes. Uncertainty, No.
Yes the world of martech is fluid. It is consistently altering and evolving. No one would argue that.
But relating to uncertainty and having to decide on between best-of-breed know-how suppliers and multi-solution suites, whereas this can be true for some advertising suite distributors and with all due respect to eMarketer, it’s actually not the case with Oracle Marketing Cloud. At Oracle, we imagine that entrepreneurs mustn’t should make a trade-off between the depth of capabilities provided by best-of-breed merchandise and breadth of integrations out there inside advertising suites.
The actuality is that each advertising group is at a unique stage of their journey to advertising perfection. Let’s face it, as a lot as all of us aspire to supply a related and contextual expertise that’s individualized, we’re all on our personal distinctive path to get to there. For this purpose, the majority of our clients begin with a single product, be that Oracle Responsys, to automate and improve the returns from their electronic mail campaigns or Oracle Eloqua, to assist B2B entrepreneurs create and execute higher nurture applications to drive larger high quality results in their direct gross sales groups, or Oracle Bluekai to leverage wealthy viewers information to gas focused promoting.
For this purpose, a core tenet of our product technique for the OMC has been to accumulate and combine best-of-breed advertising purposes.
Every acquired Oracle Marketing Cloud product can nonetheless be purchased and used standalone, and most are nonetheless amongst the market leaders as standalone merchandise.
Open and Connective
Openness and connectivity are key components of the Oracle Marketing Cloud technique. Oracle has extra accomplice integrations by way of the Oracle AppCloud (with 400+ integrations) than another advertising options supplier and an open structure that permits straightforward integration of information and processes. This allows entrepreneurs to get the most from every OMC product by guaranteeing it performs nicely with our clients’ present advertising ecosystem. This is vital and will increase the energy of every of the OMC merchandise when used individually.
The excellent news for our clients is that they will select to:
- Implement a person best-in-class utility to handle a particular advertising course of and combine it into THEIR present advertising ecosystem, or:
- Transform their total advertising ecosystem to take benefit of a portfolio of built-in best-in-class purposes that interoperate throughout all key advertising processes
The selection is yours to make primarily based upon the place you’re in your journey to advertising excellence. Our product technique is constructed round the proven fact that clients should not have to implement the total stack to get quick worth from the Oracle Marketing Cloud. By implementing a single OMC product, they get the advantages of a market main product in that class, with the peace of thoughts that you may develop and increase as your advertising maturity will increase.
For extra steering on selecting the proper martech for your corporation, obtain The Guide To Building Your Marketing Technology Stack.
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