What's New with Structured Data and Markup? - | Digital Marketing Cebu
post-template-default,single,single-post,postid-16294,single-format-standard,ajax_fade,page_not_loaded,,qode-theme-ver-10.1.1,wpb-js-composer js-comp-ver-5.0.1,vc_responsive

What’s New with Structured Data and Markup?

What’s New with Structured Data and Markup?

I am simply again from Seattle, the place I had the pleasure of talking at one more offered out SMX Advanced.

The matter of my speak was “What’s New with Markup and Structured Data”, the place I reviewed latest search engine-facing adjustments related to structured knowledge, structured knowledge markup, information bases and different features of semantic search. When I say “recent” I imply the previous 12 months or so, with an emphasis on developments in the previous few months (and specifically Google’s May 2016 replace, which I lined in some element within the publish previous this one).

The presentation deck embedded on the backside of this publish is (hopefully) self-explanatory, so I will not go into element about what you may learn there, however listed here are the most important matter areas I lined.

  • Just what is structured knowledge?
  • Why schema.org performs such a big function in structured knowledge markup for serps
  • Structured knowledge utilized by distributed content material techniques (Facebook Instant Articles, Apple News, Accelerated Mobile Pages (AMP))
  • The introduction of Google wealthy outcomes and wealthy playing cards
  • Rich card previews and different adjustments to the Google Structured Data Testing Tool
  • The rise of JSON-LD as Google’s most well-liked syntax for schema.org
  • Structured knowledge for ecommerce, together with the GS1 Web Vocabulary
  • schema.org extensions
  • The altering information base panorama (Freebase, Wikidata, Wikipedia, the Google Knowledge Graph, and the Knowledge Graph Search API)

Aside from this, I am going to notice that in preparation for this presentation I created a publically-accessible Google Sheet that, for every of the objects I mentioned, supplies the function announcement and efficient dates, the announcement URL, reference URLs and dialogue URLs.

This is a desk I intend to maintain up to date, so please let me know in the event you spot any omissions or errors.

Source link

No Comments

Sorry, the comment form is closed at this time.