25 Jun What is the Fold? The Crazy Egg Glossary
It’s a barely dated time period since the net has advanced to accommodate cellular gadgets. However, the time period and its implications are nonetheless necessary for these engaged in conversion price optimization and consumer expertise enchancment actions.
The illustration above reveals how the “the fold” is outlined on a laptop computer pc.
Why is the fold necessary?
Generally talking, the first issues guests see after they arrive at considered one of your webpages will likely be “above the fold”. This could possibly be:
- Compelling headlines
- Important call-to-actions
- Hero photographs
- An explainer video
The rule of thumb right here is: If you need guests to take any motion as quickly as they arrive on considered one of your webpages, ensure you get their consideration “above the fold”. Again, this is only a finest observe. It doesn’t assure the most optimum conversion price for that web page. But it’s an excellent place to begin.
The fantasy surrounding the fold
There are cases the place the job of your webpage is to earn belief with the customer which requires them to learn and take in extra details about your services or products.
This belief will be earned with testimonials, movies, or compelling lengthy type copy. It might imply they must scroll under the fold to be gained over. In these instances, the finest observe of protecting necessary calls-to-action above the fold breaks down.
That’s precisely the motive why it is best to develop hypotheses and start A/B testing necessary touchdown pages.
Is the fold necessary relating to designing for cellular?
Certainly. Anything above the fold on a cellular machine will nonetheless be the very first thing a customer sees after they arrive at a webpage. However, the normal consensus is that cellular guests are used to scrolling by way of webpage content material, so necessary calls-to-actions don’t essentially must be above the fold. That’s why I extremely counsel you assume the reverse and take a look at “above the fold” calls to actions in your cellular webpages ;).
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