"Top Stories with AMP" Added to Google Structured Data Site - | Digital Marketing Cebu
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“Top Stories with AMP” Added to Google Structured Data Site

“Top Stories with AMP” Added to Google Structured Data Site

Concurrent with its announcement that Accelerated Mobile Pages (AMP) articles at the moment are obtainable within the search outcomes, Google has added a brand new web page to the Structured Data part of the Google Developers website: “Top Stories with AMP”. This now joins “Live Blogs” within the part titled “Promote Content using Carousels”.

This comes on the heels of AMP-facing adjustments to the Structured Data web page for Article Rich Snippets made in December. While at time of writing the article wealthy snippets specs stay unaltered, the brand new web page unambiguously confirms that the structured knowledge tips for article wealthy snippets have been paving the best way for AMP.

The new structured knowledge tips for AMP-supported schema.org article varieties (Article, News Article, BlogPosting) are, the truth is, almost an identical to people who appeared on the article wealthy snippets web page in December.

Google structured data markup specifications for AMP articles compared to those for article rich snippets

Insofar as they’re in any respect vital listed below are variations:

  • The brand specs for AMP stay the identical as these for article wealthy snippets, however the AMP web page now has a piece devoted to logos, together with visible examples.
  • The description property is beneficial for AMP articles, however isn’t annotated with “required” or “recommended” for article wealthy snippets.
  • Examples in JSON-LD and microdata are supplied for article wealthy snippets, however the sole AMP instance is in JSON-LD.

The AMP web page, nevertheless, moreover has a piece offering specs for marking up VideoObject, absent on the article wealthy snippets web page.

Google specifications for marking up videos for Accelerated Mobile Pages (AMP)

Required VideoObject properties:

  • title
  • description
  • thumbnailUrl
  • writer (with nested properties title and brand)

Recommended VideoObject properties:

  • period
  • contentUrl
  • embedUrl
  • inerationCount
  • expires

Finally, the AMP web page gives info each on how to use <rel="canonical"> for AMP pages, and the way to take a look at pages to guarantee they’re AMP-compliant. For structured knowledge markup particularly the rules unsurprisingly level customers to Google’s Structured Data Testing Tool. Additionally, there may be now an AMP validation web page on the principle AMP website the place customers can validate whether or not their technical implementation of an AMP is legitimate.

It will probably be attention-grabbing to see whether or not the articles wealthy snippets web page is altered – and even eliminated – in mild of the brand new AMP additions.

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