28 Jun The Role of Owned, Paid, and Earned Social Media in Your Marketing Strategy
Owned, earned, and paid social media are all crucial ways for a social media marketer’s success. But at the moment, with earned and owned social media efficiency at an all-time low, in line with an infographic by social media platform Tracx, entrepreneurs are sometimes laser-focused on the paid side.
However, the actual magic occurs when all three work collectively, creating the “Social Trifecta.”
The infographic explains that 80% of social media at the moment is paid, whereas 70% of social conversations about manufacturers happen on earned social media channels.
It goes on to point out how owned and earned media work collectively, and how one can flip earned into owned, and owned into paid.
To see what the social media trifecta can do to your advertising technique, take a look at the infographic:
Laura Forer is the supervisor of MarketingProfs: Made to Order, Original Content Services, which helps shoppers generate leads, drive website site visitors, and construct their manufacturers by means of helpful, well-designed content material.
LinkedIn: Laura Forer
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