23 Jun The Goal of an Email is to Get a Click
As entrepreneurs, we have a tendency to neglect that we don’t promote something in an e mail. An e mail’s goal is not to get a buy; it is to get a click on. We must be asking the query, “What would drive the most possible clicks to the page where the purchase can happen?”
In Quick Win Clinic episode (recorded reside at Advertising and marketingSherpa Summit 2017), Flint McGlaughlin optimizes a fundraising e mail for “Touchdowns Against Cancer” to assist the nonprofit (and our viewers) improve the percentages of getting a click on on their emails.