18 Jun Snapchat Marketing Features, Facebook Video Covers, and Twitter Changes : Social Media Examiner
Welcome to this week’s version of the Social Media Marketing Talk Show, a information present for entrepreneurs who need to keep on the vanguard of social media.
On this week’s Social Media Marketing Talk Show with Michael Stelzner, we discover new Snapchat advertising and marketing options, Facebook web page video covers, Twitter adjustments, and different breaking social media advertising and marketing information of the week!
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Snapchat Introduces New Self-Serve Ad Manager Tool and Certified Partners Program: Snapchat rolled out the Snap Publisher instrument for constructing vertical video artistic. Snapchat additionally introduced that its self-serve Ad Manager instrument is now formally out there and it’s launching a Snapchat Certified Partners program “to connect advertisers to trained third-party ad tech tool providers.” (6:26)
Snapchat seduces advertisers with new self-serve instruments and licensed companions https://t.co/nIZfjG60fD pic.twitter.com/7aUhS0QLgO
— TechCrunch (@TechCrunch) June 13, 2017
Facebook Expands Video Cover Images to More Pages: Facebook started testing the flexibility to add movies as cowl pictures on pages in April and is now increasing this function to extra pages. According to a pop-up notification, admins might use a 20- to 90-second video that’s at the very least 820 x 312 pixels instead of an ordinary cowl picture. Adweek notes that “cover videos auto-play and auto-loop” and are mechanically muted. An choice to view the movies with sound might be discovered on the underside right-hand nook of the video. (23:07)
Twitter Rolls Out a New Look Across the Mobile and Desktop Interfaces: Twitter launched a brand new collection of updates throughout its cell apps and internet interface that includes a new, streamlined look; the flexibility to open hyperlinks and different web sites from inside the platform; intuitive icons; and extra. These adjustments are rolling out throughout twitter.com, Twitter for iOS, Twitter for Android, TweetDeck, and Twitter Lite “over the coming days and weeks.” (36:50)
So contemporary. So clear. So stay.
Check out our new look. 👀👇https://t.co/ClWbwi8CEH pic.twitter.com/nR27POQkEi
— Twitter (@Twitter) June 15, 2017
Twitter Powers Direct Messages With Smart New Action Buttons: Businesses can now connect sensible new motion buttons to Twitter messages that “make it easy for people to take actions outside of the Direct Message conversation – like composing a Tweet, following an account, or opening a website within the Twitter app.” These new buttons are rolling out this week to Twitter iOS and Android apps and Twitter’s desktop internet purchasers. (41:12)
Now it’s simpler for bots in Direct Messages to ask individuals to Tweet, comply with an account or open an online web page. https://t.co/ud1GLM7haY
— Twitter Marketing (@TwitterMktg) June 13, 2017
Twitter Tests Dedicated Module for What’s “Happening Now”: Twitter is testing a brand new option to showcase what different customers on the service are speaking about on the prime of choose customers’ timelines. The new function features a label that reads “happening now” and includes a carousel of small Twitter playing cards, “each representing a different current event or conversation happening on Twitter.” (43:22)
A brand new Twitter take a look at places a bunch of present occasions throughout the highest of person timelines https://t.co/zPxfoFMliM pic.twitter.com/zZuzNjcgAR
— Recode (@Recode) June 13, 2017
Facebook Rolls Out Two New Ad Campaign Tools for Marketers: Facebook launched two new options “that can help grow your business.” The first instrument is known as Valued Optimization, which “enables advertisers to optimize their ad campaigns based on purchase value data passed through the Facebook pixel.” The second is value-based Lookalike Audiences, which permits entrepreneurs to succeed in new individuals who seem like their highest-spending prospects.
Facebook Rolls Out New GIF Icon to All Users Worldwide: Facebook rolled out a brand new button that makes it easy and straightforward to go looking and connect GIFs instantly within the feedback field to all Facebook profiles. TechCrunch notes that the GIF button additionally shows the highest “trending GIFs” simply because it does in Messenger. Facebook started testing the brand new GIF remark button with content material from companies comparable to Giphy and Tenor in March 2017. This new function is now out there to “all people on Facebook globally.” (47:14)
Facebook Adds Page Star Ratings to Business Ads: Facebook is operating a take a look at that permits sure enterprise pages to incorporate their four- and five-star ranking outcomes inside their adverts. Adweek reviews that “only ratings of four stars and above will be shown in ads and pages that are part of the test group can easily opt out via their page settings.”
Facebook Is Testing the Addition of Pages’ Five-Star Ratings Results to Businesses’ Ads: https://t.co/mzbZDgcg8O #fb pic.twitter.com/TzwzlsNSZk
— Social Pro Daily (@SocialProDaily) June 13, 2017
Facebook Expands Monetization Opportunities on Instant Articles: Facebook began testing advert items within the associated articles part on the backside of Instant Articles in late March. This week, Facebook introduced that it’s “opening the test to all publishers on Instant Articles.”
Facebook Shares “Highlights” for Personal Profiles: Facebook now offers choose customers with “Highlights From This Week” on their private profiles. This new function is present in Notifications and contains pictures of the person’s prime commenters and the variety of reactions, likes, and feedback generated by their posts previously week. This new alert additionally encourages customers to “continue sharing with friends” by creating extra posts on Facebook. There hasn’t been an official announcement but about this new function from Facebook. (54:05)
Facebook Allows Multiple Dates and Times for Recurring Events: Facebook makes it simpler to schedule a number of dates and occasions inside an occasion with a brand new Add More Dates and Times choice. This was just lately found within the event-creation course of. This function doesn’t look like extensively out there to all web page admins and occasion creators presently.
Facebook Tests Related Live Video Recommendations: Facebook is experimenting with a brand new function that implies associated Live movies after a broadcast has ended. Like with mid-roll adverts, the broadcaster doesn’t seem to have any management over which movies are advised nor the supply from which they originate. (56:43)
Instagram Releases Archive Feature to All Users: Instagram extensively launched Archive, a brand new function that permits customers to maneuver posts which have been shared beforehand on the platform into a personal folder seen solely to them. Instagram Archive is accessible to all customers as a part of the most recent model of the Instagram app on each iOS and Android.
Instagram Makes Sponsored Content More Transparent: Instagram will begin rolling out a brand new “Paid partnership with” tag that’s supposed to obviously establish sponsored posts and tales on the platform. This new function is predicted to be out there to Instagram entrepreneurs within the “coming weeks.” Instagram additionally plans to launch an official coverage and pointers round paid partnerships on the positioning which are anticipated to be just like Facebook’s present practices.
Apple Rolls Out Analytics to Podcast App: A brand new model of Apple’s podcast app will present creators and advertisers with primary analytics comparable to when listeners performed a person episode, what half they listened to, and what elements they skipped or stopped listening to altogether. Recode notes that previous to this replace, Apple had supplied “almost no data about podcast listening behavior” and “almost no feedback” on podcast promoting.
Apple goes to let podcast creators — and advertisers — see what listeners really like https://t.co/BqKCyQFw8i pic.twitter.com/KlTypmZo2j
— Recode (@Recode) June 10, 2017
Facebook Messenger’s M Now Offers Suggestions in Both English and Spanish: Facebook introduced that “M Suggestions will be available in both English and Spanish, to all Messenger users in the United States.”
New Google Technology Enables Any App to Have the Power of Object Recognition: Google now allows any app to have the ability of object recognition with the discharge of MobileNets, “a set of machine vision neural networks designed to run directly on mobile devices.”
Facebook Allows Verified Pages to Promote a Facebook Live Video During a Broadcast: Facebook rolled out the flexibility for verified pages to advertise a Facebook Live video in the course of the broadcast. Previously, it was solely attainable to advertise a stay video with adverts after the published ended. (1:02:46)
Facebook Gives Advertisers More Control Over Ad Placements: In addition to giving advertisers the flexibility to choose out of getting their advert seem in sure placements and towards particular varieties of content material, Facebook introduced that it’s going to launch extra advert controls and make present ones even simpler to make use of “over the next few months.” These new instruments will embrace Pre-Campaign Transparency, which entails “upfront, publisher-level transparency across the Audience Network, Instant Articles and in-stream ads on Facebook.” Facebook additionally plans to make the block course of even simpler and “enable advertisers to specify the varieties of placements (e.g., in-stream or native and interstitial) they need their video campaigns to run in by way of a easy opt-out.
Apple Shares More Details About Business Chat: Last week, Apple launched Business Chat, “a powerful new way for businesses to connect with customers directly from within iMessage.” Marketing Land presents insights into the variety of “innovative features” and benefits Apple Business Chat has over Facebook and Microsoft, which boast established chat companies.
Snap Inc. Reportedly Develops Second-Generation, AR-Enabled Spectacles: Snap Inc. is creating a second technology of Spectacles. TechCrunch reviews that “it appears more and more probably that Spectacles II will ship with augmented actuality options in-built.
Snap is creating a second model of Spectacles which can embrace augmented actuality https://t.co/L3Ikm9eIi2 pic.twitter.com/Eie5JSjqAL
— TechCrunch (@TechCrunch) June 12, 2017
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