24 Oct Send Your Unbounce Lead Data to 60+ Apps Instantly with New Integrations Powered by Zapier
These days the common marketer has been cited to use wherever from 12 to a whopping 31 instruments to construct the campaigns of their desires, however ensuring all of those totally different apps or instruments work collectively like a well-oiled machine is commonly the place issues get messy.
For instance, you would possibly generate leads through your touchdown pages, however — relying in your advertising and marketing stack and the connections you’ve arrange — it’s not at all times simple to mechanically cross, tag and strategically route kind information you’ve collected into all of the totally different instruments you want to work in (i.e. you could be utilizing Google Sheets for lead monitoring, your CRM for gross sales follow-up, and your advertising and marketing automation platform for triggering particularly related electronic mail campaigns).
Maintaining a easy workflow in your lead administration is subsequent to not possible in case your instruments don’t join and discuss to one another correctly.
Luckily, all of the instruments you’re keen on can discuss to one another
Today at Unbounce, we’re excited to introduce our new Integrations Powered by Zapier.
Now, you’ll be able to immediately join your touchdown web page, overlay and sticky bar lead information to over 60+ apps with out typing a line of code or ever leaving the Unbounce builder.
If you’re not already a brilliant fan, Zapier’s the device over a million folks use to join their favourite net apps collectively for much less busywork and extra spectacular automation. It’s just like the one integration to rule all of them – or the device that makes all the opposite instruments maintain fingers and play good.
We’ve seen 1000’s of Unbounce clients construct touchdown pages, overlays and sticky bars, then arrange customized integrations with Zapier to funnel lead information into their different favourite instruments like Intercom, Go2Webinar, Autopilot and Salesforce, for instance. Today that connection’s even simpler.
Goodbye busywork, howdy automation
Acting as a useful lead gen concierge, the brand new Integrations Powered by Zapier assist eradicate mundane setup duties.
With pre-built Zap templates instantly in Unbounce and the same old integration set-up duties automated for you, Zapier helps you get centralized lead administration for any marketing campaign in only a few clicks.
Even higher? Zapier is a commerce secret for leveling up the sophistication of your advertising and marketing. Using Zaps to join your lead era information with different instruments and automate extra actions, you’ll be able to arrange elaborate campaigns while not having to construct workarounds or “hacks,” or rely upon dev sources to construct your integrations for you.
The prospects are limitless, however right here’s a style of how a number of of our clients are already utilizing this function to gas spectacular campaigns with out counting on IT.
Zap inspiration #1: Enrich your lead information
It’s one factor to generate new leads, it’s one other in the event that they get routed to your gross sales group pronto with additional context (like a lead’s distinctive preferences) included.
Joe Savitch, SEM and Inbound marketer at digital company Altos, just lately launched a lead gen marketing campaign with an actual property consumer and wished leads’ properties of curiosity included within the information submitted through the shape (with out the lead having to choose manually from a drop down). In understanding which properties leads have been expressly fascinated by, the true property consumer’s gross sales group may comply with up with particularly related outreach.
Not solely was Joe in a position to establish every lead’s particular curiosity utilizing a lightbox that handed a worth from the button to the lead kind, however with Unbounce’s new Integrations Powered by Zapier (the “Email Parser” Zap), Joe created a lead notification that routed leads to the suitable gross sales group primarily based on which customized discipline had been chosen:
And right here’s an instance of the lead notification his group receives:
A pattern of the lead notification Joe has mechanically despatched to the gross sales group through the Zap. Properties of curiosity are famous right here for the gross sales group.
The Integration Powered by Zapier was tremendous simple to setup and execute… My consumer thinks I’m a magician! I may see this getting used lots going ahead.
Zap inspiration #2: Get visibility into marketing campaign ROI
Serving many small to medium sized purchasers, Stefano Apostolakos of digital company Webistry notes that lots of the manufacturers they work with don’t have, or aren’t acquainted with gross sales CRM instruments, which means the company can have a tough time demonstrating the ROI of the lead gen campaigns they run.
But now, thanks to the PipeDrive Zap instantly in Unbounce, all of Webistry’s marketing campaign leads get pushed into PipeDrive (a gross sales CRM), tagged and positioned appropriately in a consumer’s gross sales funnel.
Stefano’s group then runs month-to-month stories to uncover which campaigns, advert teams and key phrases obtain the best CPA (value per acquisition) to present the consumer simply how precious the brand new campaigns have been. Here’s what Stefano had to say about it:
Our clients have been very excited to see the direct affect their campaigns have on the underside line. Being in a position to show the worth we carry has helped us to construct loyalty, and generate an intensive portfolio of completely satisfied, long-term clients.
Go forth and Zap!
This is basically simply the tip of the iceberg. While Unbounce now incorporates 60+ Zap templates to select from proper within the builder to get you began, if in case you have a Premium Zapier subscription, you’ll have entry to over 900+ app integrations through Zapier you can also make use of in Unbounce.
Whether you need to use one Zap at a time, or go wild with a number of at a time (i.e. lead information pushed into Google Sheets, Slack, LinkedIn and extra…), at present you’ll be able to lastly handle, tag, and re-route all of the leads you acquire with Unbounce (from proper in Unbounce). The solely restrict is your creativeness.
You’ll simplify your marketing campaign workflows, and all your instruments will run easily collectively. Not to point out, you’ll be able to run much more advanced campaigns with out the assistance of IT.
We’re psyched to be the primary conversion platform to make Zapier integrations out there instantly within the builder, and we are able to’t wait to see what you Zap collectively.
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