30 Jun Q&A with Copywriting Entrepreneur Karine Bengualid
When you discover one thing you like to do you need to simply go for it…or at the least that’s what Karine Bengualid did.
Starting off her profession in media as an intern—underneath famend publicist Howard Bragman in Hollywood—adopted by various in-house PR/Marketing jobs, Bengualid’s love for writing became a full-fledged profession after an opportunity request by a pal.
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Bengualid is now sharing her ardour for writing and trade perception with Mediabistro as a visitor teacher for on-line coaching course B2B Copywriting.
Name: Karine Bengualid
Company: Brought to you by the letter Okay (self-employed)
Title: Chief Copywriter
How lengthy have you ever been working on this discipline: Started freelancing in November 2014, began firm (model) in June 2015.
Hometown/the place are you from? Born in Montreal, Quebec, till I used to be 9 y.o. Lived in Toronto, Ontario, till October 2014.
Present hometown/the place do you reside and work? Vancouver, British Columbia, Canada
College: York University (Toronto) and Seneca College
Major: York University: B.Sc. main in animal biology
Seneca College: Corporate Communications diploma
York University: B.A. Film and inventive arts
LinkedIn: Karine Bengualid
What was your first actual job? How did you get it?
My first job in PR/Marketing/Communications: I snagged an internship at Bragman Nyman Cafarelli PR in Beverly Hills. I landed it by cold-calling and faxing my résumé to loss of life. I labored within the ‘special events’ division dealing with media relations for crimson carpet occasions. Some fairly superior occasions we labored included Premiere Women in Hollywood Luncheon, 25th-anniversary Paramount DVD releases of Grease, Urban Cowboy, and Footloose, one-night-only studying of The World of Nick Adams (Hemingway) with 12+ A-list celebrities…What a experience!
Please describe what you do in your job in 1-Three sentences.
I wish to say I’m a storyteller. I present content material technique and write copy (blogs, social media, newsletters, and many others.) to assist set up them as trade consultants and assist maintain them related on-line. I additionally assist aspiring writers with their non-fiction books (both ghostwriting or enhancing their e book).
Is this the place you all the time thought you’d find yourself? Or has your profession been a wild experience of curveballs and left turns?
Loaded query. Originally, I needed to be a health care provider (therefore the science diploma in biology). But yada yada yada, I found communications and PR, discovered that I all the time cherished writing and planning occasions, and principally ‘marketing’ the whole lot.
Did I ever assume I’d be an entrepreneur? Never in 1,000,000 years.
What impressed you to interrupt into this function?
I all the time cherished writing. And I used to be all the time good at it. In my in-house advertising jobs, I all the time ended up being the model author. One day I bought a request to assist with writing for a pal, and I accepted. I had simply moved to Vancouver and wasn’t working but, so the additional cash was welcome. I found I cherished doing ONLY the writing and I cherished not going into an workplace to do it. I used to be hooked!
What about your job will get you excited to leap away from bed each morning? What makes you need to conceal underneath the sheets?
I like what I do as a result of I get to study quite a lot of completely different industries and it retains me on my toes. I additionally love working with completely different shoppers too—retains it enjoyable and thrilling since everybody wants one thing completely different.
But I by no means make time to do administrative duties and undoubtedly cower once I take into consideration searching for new shoppers. Sales…Yuk!
How do you keep on prime of developments in your discipline?
Social media, newsletters, workshops, and many others. Everything digital is all the time evolving so generally it’s arduous to maintain observe.
What do you need to get higher at/abilities you need to develop and why?
website positioning, as a result of it’s all the time evolving and altering.
The algorithms are all the time being rewritten to knock the black hat hacks off their sport. Just while you assume you’ve figured it out, BOOM!
Google does it once more. Thanks Google!
What leaders or firms in your discipline do you comply with? What do you want about them?
Copyblogger–it’s all about copy and content material, and is an efficient learn.
Hubspot–for all issues advertising and CRM. Lots of nice analytics, developments insights and basic state-of-the-(advertising)-union sort stuff. It’s a should for anybody in advertising (and gross sales).
What’s the largest false impression individuals have about this discipline/function?
I discover once I say I’m a copywriter I get certainly one of two responses: The first is overwhelmingly individuals assume I imply “copyright” (the authorized stuff) so I wish to make clear that I’m a “Copywriter with a ‘W’”. The different is individuals assume I write fiction. But I don’t. Sadly.
But the query I get requested quite a bit (from potential shoppers) that I truly get pleasure from is “How can you write about an industry you know nothing about?” The easy reply is I be taught concerning the trade. That’s my job. Just like while you rent somebody from a unique trade to return be just right for you, they may not find out about your trade, nevertheless it’s a part of the job to be taught. Same goes for freelancers; besides our studying curve is minimize very very brief.
What’s the one piece of recommendation you’d give to somebody seeking to break into this discipline?
- Start first. Learn later, or be taught as you go.
- Don’t attempt to use fancy-schmancy phrases to make your self ‘sound’ smarter, simply use clear language.
- Have enjoyable!
Why did you select to grow to be a Mediabistro teacher and why do you assume it’s necessary for individuals to be taught B2B Copywriting?
When the chance got here up, it sounded tremendous enjoyable to have the ability to train others what I do know and do. And I like that Mediabistro makes these programs so inexpensive for individuals, there’s actually no excuse NOT to be taught new abilities or ameliorate your present skillset. So even when you’re not getting this coated by your employer (or when you’re a freelancer like myself), these kind of programs are an effective way to beef up your experience.
What ideas do you may have for college kids taking your course?
Try to use the learnings of the course to actual life. If you might be presently working for an organization, use that model for the assignments and to see how the fabric applies. But even when you’re not, attempt utilizing manufacturers that exist already—this may make it extra reasonable and make it easier to to higher perceive the fabric.
Have enjoyable with it. Copywriting is inventive, and these days, there’s no excuse to not have enjoyable, even in terms of B2B.
What are you studying and/or watching proper now?
I do numerous studying as it’s for work with all of the analysis and even my very own writing, so in my spare time I like to observe mind-numbing TV and films. The Amazing Race and The Amazing Race Canada—I like to consider what challenges I might do and which of them would remove me robotically (which is most of them). I like Gotham, Homeland, American Horror Story, Riverdale, Speechless, The Mick, Trial & Error. I used to be actually upset they cancelled Scream Queens.
Check out Karine’s new course B2B Copywriting, now obtainable for simply $20 throughout our Summer Skills Camp Sale!
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