17 Jun Podcasts and Your Marketing Mix: What You Need to Know
Adding podcasts to your advertising technique can imply that you just’re making a podcast to draw listeners, or it could possibly imply that you just’re promoting on different folks’s podcasts.
For occasion, the proportion of Americans who pay attention to podcasts reached 21% final 12 months, the infographic factors out. Creating a podcast may help you attain these listeners, supplying you with higher model visibility and including selection to your advertising combine.
If you are shopping for adverts, you will need to try the a part of the infographic that discusses typical CPM charges and explains pre-roll, mid-roll, outro, and native adverts.
The infographic additionally suggests some enterprise and advertising podcasts which are popular on iTunes, and we might be remiss if we did not add the next to that listing: UnPodcast,The Marketing Companion, On Brand, Marketing Over Coffee, and, after all, MarketingProfs’ personal Marketing Smarts.
If you are prepared to study extra about podcasts, try the complete infographic. Tap or click on to see a bigger model:
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Laura Forer is the supervisor of MarketingProfs: Made to Order, Original Content Services, which helps purchasers generate leads, drive website site visitors, and construct their manufacturers by means of helpful, well-designed content material.
LinkedIn: Laura Forer