26 Jun Periscope announces Super Hearts, virtual gifts that you can buy in-app | VentureBeat | Social
Periscope in the present day launched virtual gifts that can be purchased, despatched, and obtained throughout dwell broadcasts as Twitter experiments with new monetization options.
Dubbed “Super Hearts,” the characteristic expands on the present capacity to ship hearts as a easy “like” mechanism. Now, customers can faucet on a Super Hearts icon that seems on the display to pick the kind of coronary heart and ship it to the broadcaster.
The characteristic can solely be used when a broadcast is dwell. The characteristic can even be disabled by customers.
The trick is that to begin utilizing the characteristic, a viewer should buy a package deal of virtual cash from the App or Play shops. These are added to the Periscope account and can be reloaded once they run out. The firm didn’t embrace particular pricing details about the cash.
But the transfer represents a brand new technique by Twitter, which has been making an attempt to overtake its principal platform to draw extra makes use of and create extra engagement.
Twitter has claimed some progress, and video has been a very robust space. At the identical time, these strikes haven’t translated into advert . Creating a brand new sort of monetization, even when restricted, represents an attention-grabbing try by Twitter to diversify its income.
The hearts, past simply virtual love, can enhance the rating and standing of the broadcaster. As a further incentive, Periscope is making a “Super Broadcaster Program.” Broadcasters who’re invited to take part on this program can change their star steadiness for money.
Again, these appears to handle a previous criticism that Twitter didn’t do sufficient financially to reward its greatest content material creators on Vine, a short-video service that exploded after which collapsed earlier than ultimately being shut down by Twitter.
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