BY SCOTT GALLOWAY
Perhaps the very best synthesis of digital traits (and their impacts on society) I’ve ever seen. And it’s two and a half years outdated!
If you want Mary Meeker’s annual State of the Internet report, you’ll love this video. (As an apart, Scott’s presentation fashion is one among my all-time favorites.)
Google: Our Assistant Will Trigger the Next Era of AI
BY STEVEN LEVY
More outstanding than its Assistant’s present intelligence is that Google is definitely succeeding with a main PR marketing campaign for the primary time in firm historical past. There’s not a lot new info in this interview, however the reminder of the trove of GOOG-411 information upon which Google continues to be relying for its voice recognition is a good one.
The Customer Funnel: A brand new framework for native advertising and marketing
BY GREG STERLING / CAMILYO
There are a TON of fascinating information factors in this whitepaper. Most outstanding: the substantial disconnect between “reputation management” provide and demand, and the shortage of provide round retention (versus acquisition) merchandise for small companies.
Local Consumer Review Survey
BY BRIGHT LOCAL
Not a lot has modified in this yr’s version, however the breakdown of verticals in which opinions play a extra distinguished vs. much less distinguished position is at all times fascinating.
Four advertising and marketing mega traits no person’s speaking about
BY MARK SCHAEFER
I’m unsure “nobody’s” speaking about them, however Mark’s is a good synopsis of the content material panorama, each current and future.
GoDaddy Beefs Up SMB Offerings With WordPress Websites
BY STEPHANIE MILES
Something I’ve suggested media corporations and numerous native platforms, at BIA/Kelsey, Borrell, and related conferences to supply for a looonnngggg time. This product needs to be a slam dunk success for GoDaddy if it’s well-executed–i.e. a customized dashboard that hides WordPress’s extra complicated options and focuses on key pages and metadata.
How Trumpism Threatens Silicon Valley
BY KHAN SHOIEB
Silicon Valley is changing into virtually as hated because the “east coast liberal media” by a lot of middle-American voters, and with good purpose. Many corporations are unabashedly designing merchandise that displace the financial dignity of those voters, and the oligopoly of knowledge dissemination held by Google, Facebook, and Apple has develop into much more highly effective than the editorial boards of the New York Times and Washington Post ever have been.