Minutive, Vol. 27: Google’s Hardware Shift, iOS Ad Targeting, and More. - | Digital Marketing Cebu
16459
post-template-default,single,single-post,postid-16459,single-format-standard,ajax_fade,page_not_loaded,,qode-theme-ver-10.1.1,wpb-js-composer js-comp-ver-5.0.1,vc_responsive
 

Minutive, Vol. 27: Google’s Hardware Shift, iOS Ad Targeting, and More.

Minutive, Vol. 27: Google’s Hardware Shift, iOS Ad Targeting, and More.

Can Google Shift Its Revenue Model From Advertising to Products?
BY MIKE BLUMENTHAL AND YOURS TRULY

An prolonged dialogue of the themes from final week’s Minutive–Google’s tripled-down its concentrate on voice-enabled AI-everywhere . Has it stockpiled sufficient promoting money, and can it change its tradition rapidly sufficient, to tug off the shift?

Not OK, Google

BY NATASHA LOMAS
Then there’s this sensible piece from Natasha Lomas which questions whether or not customers will commerce their privateness to a “shamelessly terrifying” multinational company for the comfort of this new know-how. My favourite traces:

(Sure, there’s a mute button on the Google Home, however the truth you must push a button to close off the ear speaks volumes… )

So the precise value for constructing a “personal Google for everyone, everywhere” would the truth is be zero privateness for everybody, all over the place.

28 days later: What occurred to Limit Ad Tracking?

BY SIMON KENDALL
This examine from Adjust is the last word Rorschach Test on this query–20%+ of American iOS customers have disabled privacy-invasive adverts. Which looks as if a reasonably excessive quantity, given how hidden the setting is…nevertheless it additionally means 80% both don’t find out about how invasive these new cellular applied sciences may be, or don’t care.

Facebook, Twitter reduce off information entry for Geofeedia, a social media surveillance startup
BY LORA KOLODNY

Facebook and Twitter be a part of Apple of their sensitivity to revealing this information to advertisers (and the NSA). Also a cautionary story on the vulnerability of know-how firms whose companies are constructed on the backs of such a restricted set of third-party APIs.

Gordon Borrell On Why Facebook Is Killing It In Local Advertising

BY SARAH SLUIS / GORDON BORRELL
Meanwhile, Facebook geotargeted adverts stay the undisputed greatest ROI for a lot of sorts of native companies. And Facebook’s skill to succeed in them at scale and not using a feet-on-the-street salesforce or a big funding in channel gross sales has been large.

Is There Too Much Focus on the Top of the Funnel in SMB Solutions?

BY GREG STERLING
Couldn’t agree extra with Greg’s sentiment right here. But sadly too many native companies prioritize acquisition over retention. Some merchandise like Perch’s Social Presence Optimizer (talked about right here a couple of weeks in the past) try to deal with this situation, however not sufficient of them.

Slightly Off-Topic:
We Need to Save the Internet from the Internet of Things

BY BRUCE SCHNEIER
By this level common readers know I’m a complete Luddite on the subject of the Internet of Things. But right here’s an angle to my Luddism I hadn’t but thought of–the exponential enhance within the variety of obtainable nodes by way of which to propagate DDoS assaults.

 

Source link

No Comments

Sorry, the comment form is closed at this time.