19 Jun Mary Meeker Dedicates Entire Slide to Content Marketing
PNR: This Old Marketing with Joe Pulizzi and Robert Rose could be discovered on each iTunes and Stitcher. If you get pleasure from our present, we’d like it in case you would price it or publish a assessment on iTunes.
In this week’s episode
Robert ponders what occurs after we wait to pursue our passions. On the information entrance, we dissect Mary Meeker’s Annual Internet Trends report, which lastly provides content material advertising a seat on the desk, and focus on Amazon, Netflix, and Google’s ravenous urge for food for content material alternatives. Our rants and raves embrace No Wasted Opportunities; then we shut the present with an instance of the week from Land Rover.
Download this week’s PNR: This Old Marketing podcast
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- (00:01): An promoting blast from the previous: “Transformers: More Than Meets the Eye”
- (00:30): Robert muses on this week’s theme: What are you ready for?
- (05:25): Welcome to Episode 186: Recorded reside on June four, 2017 (Running time: 1:07:15)
- (11:15): A bonus provide from our episode sponsor, VideoBlocks: VideoBlocks is an reasonably priced, subscription-based inventory media website that provides you limitless entry to premium inventory footage. Its sister website, AudioBlocks, has a 100,000+ library of music tracks, sound results, and loops to complement your movies.
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The PNR perspective on notable information and developments
- (14:30): What’s shocking – and what isn’t – in regards to the advertising panorama, as considered by means of Mary Meeker’s 2017 Internet Trends Report. (Source: AdvertisingAge)
- (31:40): Why Berkeley’s journalism program is getting ready to feed streaming providers’ ravenous urge for food for content material. (Source: NiemanLab)
Rants and raves
- (47:25): Robert’s commentary: Though advert fraud charges are projected to be on the decline within the U.S., Robert wonders whether or not it’s due to higher controls and protocols or just that extra advert are pouring into platforms that provide a decrease danger of fraud. (Source: MarketingWeek)
- (53:48): Joe’s rave: I clarify why I imagine that while you make excuses, you might be surrendering to failure, and advise entrepreneurs to deal with what they do have and may do, as an alternative of what they don’t have or can’t do. (Source: No Opportunity Wasted)
This Old Marketing instance of the week
(57:40): Land Rover: Robert’s spouse had a content material advertising “aha!” second this week, upon receiving the newest copy of Land Rover’s bi-annual proprietor’s journal, Onelife. As this case examine explains, the print publication highlights the model’s contributions to dwelling an adventurous way of life by means of high-quality images and well-written options that aren’t afraid to present slightly street grime within the title of relating to their clients’ real-life experiences. Land Rover says the journal represents its beliefs of design management, excellent engineering, and fashionable world functionality. It’s additionally a stellar This Old Marketing instance of how to construct model loyalty by means of content material.
Image supply: Redwood London
For a full listing of PNR archives, go to the primary This Old Marketing web page.
Cover picture by Joseph Kalinowski/Content Marketing Institute
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