26 Jun Instagram Live Replays, Periscope Super Hearts, Snap Map, and Pinterest Lens Camera Updates : Social Media Examiner
Welcome to this week’s version of the Social Media Marketing Talk Show, a information present for entrepreneurs who need to keep on the forefront of social media.
On this week’s Social Media Marketing Talk Show with Erik Fisher and Kim Reynolds, we discover Instagram stay replays with Jeff Sieh, Periscope tremendous hearts with Luria Petrucci, Snapchat’s Snap Map with Shaun Ayala, Pinterest Lens Camera instruments with Alisa Meredith, and different breaking social media advertising and marketing information of the week!
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For this week’s high tales, you’ll discover timestamps beneath that let you fast-forward within the replay above.
Periscope Launches Super Hearts and Announces the Super Broadcaster Program: Periscope rolls out tremendous hearts, a brand new paid type of commenting that enables viewers to rejoice and help their favourite broadcasters. Viewers should purchase an in-app foreign money by way of the iOS App Store or Google Play Store and use the “coins” to purchase and ship stay broadcasters tremendous hearts. Each tremendous coronary heart is price a distinct worth and contributes to a broadcaster’s total “star balance.” Periscope additionally introduced its new Super Broadcaster Program, which permits permitted broadcasters to alternate their star stability for money. The new program is at present solely out there within the U.S., nevertheless it’s anticipated to roll out internationally “soon.” (6:20)
Instagram Stories Reaches 250M Daily Active Users and Adds Live Video Replays: Instagram launched the flexibility to share stay video replays to Instagram Stories for 24 hours with a brand new Share button discovered on the backside of the display as soon as a broadcast ends. Instagram additionally introduced that Stories now boasts 250 million every day lively customers, which is “up from 200 million in April, 150 million in January and 100 million in October after launching the Snapchat Stories clone in August.” (26:00)
Snapchat Rolls Out Snap Map: Snapchat constructed “a whole new way to explore the world” with Snap Map. Snap Map provides customers the choice to share their present location and location-based content material with each other when the app is opened. Snap Map is rolling out globally to all customers. (38:10)
Time Warner Agrees to Create Original Programming and Ad Revenue for Snapchat: Time Warner and Snap Inc. introduced a brand new deal valued at about $100 million that can enhance each advert spending and unique, made-for-Snapchat programming over the subsequent two years. The reveals are anticipated to span a variety of genres together with scripted dramas, every day information reveals, comedy, and extra. TechCrunch additionally experiences that Time Warner is investing in Snap advertisements from its different properties like HBO, Turner, and Warner Bros. (43:38)
Time Warner will spend $100M on Snapchat unique reveals and advertisements https://t.co/LS7tzKbRFy pic.twitter.com/P4bRegGMd8
— TechCrunch (@TechCrunch) June 20, 2017
Pinterest Updates Lens Camera Tools and Features: Pinterest rolled out a “fresh look for Lens” with “more helpful tools and a newly heightened sense of style.” These new instruments embrace new zoom and focus options that enable customers to “pinpoint exactly what [they]’re looking for” in a photograph, the flexibility to instantly entry the newest pictures from the digicam roll, and an Instant Ideas button on Lens outcomes. Pinterest additionally introduced that it has “doubled the number of categories Lens has been trained to recognize” over the past month. (46:42)
Facebook Tests New Tools for Managing Profile Photos: Facebook is piloting a set of latest instruments in India that enables customers to have “more control over who can download and share their profile pictures” and “more easily add designs to profile pictures,” which has been proven to discourage misuse. This experiment is at present restricted to customers in India however Facebook hopes to broaden it to different international locations “soon.”
LinkedIn Makes Comments More Visual: LinkedIn added the flexibility to incorporate pictures inside feedback shared on its platform “to give you a richer, more expressive way to have conversations.”
LinkedIn Rolls Out New Search Feature to Boost Job Opportunities: LinkedIn up to date its search capabilities to make it simpler to find new jobs and skilled alternatives. With the brand new Search Appearances characteristic on cellular and desktop, members can now see how many individuals have discovered them by way of a LinkedIn search, in addition to their firms and job titles. LinkedIn is working to carry “even more insights such as the keywords that other members are searching to discover your profile” sooner or later.
Spotify Bot Allows Groups to Build Playlists on Facebook Messenger: Spotify expanded the performance inside its Facebook Messenger bot to permit teams to construct playlists instantly from throughout the Messenger app. Although Spotify already supported collaborative playlists throughout gadgets and platforms previous to this replace, Group Playlists for Messenger is the corporate’s first try at permitting customers to seamlessly share music and construct “their perfect mix” with out leaving the Messenger app.
Ticketmaster Launches New Facebook Messenger Bot: Ticketmaster launched a brand new Facebook Messenger bot that makes use of pure language processing to generate responses and reveals each occasion that Ticketmaster is serving up in a particular space, all throughout the app. TechCrunch experiences that the Ticketmaster bot additionally responds to requests concerning the schedule for particular artists and will ship alerts after they’re coming to your space, supplied they’re taking part in at a Ticketmaster venue.
The @Ticketmaster bot is among the many finest bots on @Messenger https://t.co/JzyBIO0Ev4
— TechCrunch (@TechCrunch) June 22, 2017
Google Enables Job Hunts and Email Alerts Directly From Search: Google partnered with plenty of standard job search websites reminiscent of LinkedIn, Monster, ProfessionBuilder, and others to allow customers to seek out employment alternatives instantly by way of Google search and obtain e-mail alerts when a brand new related job posting opens. This new search replace is at present restricted to job alternatives within the U.S. and is on the market in English on each desktop and cellular searches.
YouTube Launches New Program to Teach Creators How to Develop VR Videos: YouTube introduced a brand new three-day program to be held at YouTube Spaces Los Angeles that can educate creators how one can make VR video. Participants could have entry to digicam gear, instruments for stitching clips collectively, coaching periods, and different assets. Adweek experiences that “creators need to have already made two 360-degree videos, have at least 10,000 subscribers, go through an orientation and be at least 18 years old” to take part in this system.
YouTube’s new L.A. studio will assist creators crank out VR movies: https://t.co/vV5jochmc2 pic.twitter.com/e3f0D8c4bL
— Adweek (@Adweek) June 21, 2017
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