30 Jun How to Make Your Facebook Page Visually Appealing to Your Target Demographic
Facebook is closing in on almost two billion month-to-month lively customers!
There was even an 18% improve from 2016.
If you concentrate on the sheer measurement and scope of Facebook, it’s mind-boggling.
And when you think about the truth that one in 5 pageviews within the United States happens on Facebook, the facility of this social media behemoth is simple.
So, in fact, you need to do all the pieces inside your energy to join with the biggest potential share of your goal demographic.
This permits you to construct your following, generate extra leads and rake in loads of referral site visitors to your web site.
Of course, there are quite a few variables that in the end decide your success on Facebook.
But the best way I take a look at it, your first order of enterprise needs to be to make your Facebook web page visually interesting to your goal demographic.
It wants to pop.
In this put up, I’m going to focus on the basics of designing an eye-appealing Facebook web page and canopy some particular parts it’s best to embody to impress your particular viewers.
Start with a personalized cowl picture
The most vital component by far is your cowl picture.
It takes up essentially the most quantity of actual property and is often the very first thing guests see.
It wants to be excellent.
I like to recommend making a personalized cowl picture that encapsulates your model identification and immediately offers individuals a really feel for what you’re all about.
Here’s the quilt picture I exploit for the Quick Sprout Facebook web page:
If you discover, it contains the identical branding parts as QuickSprout.com, with the inexperienced background.
And for my part, that is the primary factor it’s best to try for.
You need your cowl picture to mesh along with your present model in order that guests can join the dots.
This is vital for strengthening your total model identification.
Here’s a screenshot of HubSpot’s Facebook web page, assembly this requirement completely:
It makes use of their signature orange shade and their distinctive emblem.
And right here’s one other factor.
If it is sensible, strive to incorporate your distinctive promoting proposition, like I did with the Quick Sprout web page.
Ahrefs pulls this off flawlessly with their cowl picture:
This is useful for first-timers, who might not absolutely perceive what product you’re providing.
I recommend staying away from mediocre-looking inventory photographs as a result of they have a tendency to come throughout as being inauthentic (and generally tacky).
Fortunately, creating your personal personalized Facebook cowl picture isn’t tough to do.
If you’ve acquired even an oz of “designing chops,” you need to use a free device like Canva to create a professional-looking picture.
The final time I checked, cowl photographs show at 828 pixels huge by 315 pixels tall on computer systems and 640 pixels huge by 360 pixels tall on smartphones.
You’d need to stick to 828 x 315 pixels to guarantee your picture doesn’t pixelate.
Here’s how to do it on Canva.
First, join Canva:
It solely takes a minute.
Once your account is ready up, go to “More” out of your dashboard.
Then scroll down to the “Social Media and Email Headers” part.
From there, you’ll see “Facebook Cover.”
Click on that.
Now, you may select from Canva’s pre-made layouts, add your personal to edit or create one utterly from scratch.
It’s fairly simple.
You don’t even want to have any coding expertise.
There’s no excuse to use some crappy inventory picture when you may create your personal epic Facebook cowl picture free.
By the best way, listed below are a couple of different concepts of the kind of content material you may function in your cowl picture in addition to simply your model title:
- a photograph of your important product
- an occasion announcement
- a contest announcement
- a testimonial
- icons of firms you’ve labored with
Be inventive, and check out to stand out from the remainder of your opponents.
Rock your profile image
The subsequent factor most of your guests’ eyeballs will gravitate to is your profile image.
Just like your cowl picture, this too wants to be professional-looking and absolutely personalized.
Here’s what the Quick Sprout profile image seems like:
And right here’s what I exploit for my Neil Patel Facebook web page:
As you may see, they’re each consistent with the branding I exploit on every web site.
They’re additionally pretty easy.
I like to recommend you don’t get too busy or cute along with your profile image and hold it pretty sparse.
After all, you don’t have a lot area to work with.
In phrases of preferrred dimensions, Facebook suggests going with 170 x 170 for computer systems.
Again, you need to use Canva if you happen to want to create your profile image from scratch or edit it.
The backside line is you shouldn’t skimp on both your cowl picture or profile image.
These are the primary issues your guests will see.
Not solely ought to they give the impression of being nice, they need to additionally tie in to your model as effectively.
Post related photographs
The very first thing you’ll see while you scroll down most enterprise pages is a “Photos” part.
This is one other probability to crank up the attention enchantment of your Facebook web page and make it even sexier.
It’s additionally one other method to reinforce your branding.
Add a handful of high-quality pictures to populate this part of your Facebook web page.
Keep in thoughts guests will see solely three photographs in your timeline, so that you don’t want to be excessive when it comes to amount.
In truth, there are solely three photographs on the Quick Sprout web page, and it’s performed simply wonderful:
What is vital is that all of them look nice and improve the general aesthetic of your Facebook web page.
You can then set up them into related albums like profile footage, cowl photographs, timeline photographs, and so on.
Just ensure the three pictures displayed in your timeline are all residence runs.
Ideally, they’ll be branded, and it can save you the opposite pictures for the varied albums that guests can discover by clicking on “Photos.”
Consider including movies
I in all probability don’t want to let you know how large video is true now.
In truth, “79% of web site visitors will likely be video content material by 2018.”
Therefore, I’m an enormous proponent of utilizing video anyplace I can.
One approach I’ve had super success with is incorporating video into my Neil Patel Facebook web page.
If you scroll down previous the photographs part, that is the following factor you’ll see:
Using video accomplishes three vital issues:
- It permits you to shortly clarify who you’re and what your model is all about.
- You can immediately construct rapport along with your viewers and start to achieve their belief.
- It’s a simple method to deliver further publicity to your Facebook web page (individuals can simply “Like” it and share it).
On high of this, it improves the general aesthetic of your web page.
As lengthy as your movies look skilled, they’ll increase the visible enchantment significantly.
And I can just about assure individuals are going to take you extra significantly.
Experiment with video.
More particularly, add at the least three movies to your Facebook web page.
If you have already got video content material in your web site or YouTube channel, that is extremely simple.
Just add the identical content material.
In truth, I exploit movies from the “Neil Knowledge” part of NeilPatel.com.
Otherwise, you may simply report a couple of movies particularly for Facebook.
I’ve discovered this to be a good way to construct belief and generate extra leads.
It additionally helps beef up my Neil Patel Facebook web page and makes it extra strong.
Pin epic content material to the highest of your web page
There’s yet another function I really like.
And that’s the one that permits you to pin a high put up to the highest of your web page to maximize its publicity.
Let’s be trustworthy.
Some posts are higher than others.
Although you at all times try to preserve high quality requirements, some content material naturally rises to the highest.
Maybe it’s an epic, long-form put up or an article that acquired a ridiculous quantity of engagement.
Whatever the case could also be, pinning it to the highest can increase your authority and credibility.
Here’s what you do.
First, be sure that the put up has a brilliant-looking picture.
If it’s solely so-so, I recommend altering it to one thing that appears wonderful.
Then, scroll down to the put up, click on on the arrow within the high right-hand nook and click on on “Pin to Top.”
That’s all there’s to it.
From now on, that is the primary put up that guests will see once they flick through your content material.
If you need to swap it for a distinct put up in a while, comply with the identical course of.
As people, we are able to’t escape our love of visuals.
Visual content material is king as a result of “90% of data transmitted to the mind is visible.”
When it comes to your model’s Facebook web page, your important space of focus needs to be aesthetics.
By following these steps, you have to be ready to immediately seize the eye of holiday makers in order that they discover extra of your content material.
And when it’s all mentioned and performed, this may have a particularly constructive impression in your Facebook lead technology and improve your following.
Can you consider another methods to make your Facebook web page extra visually interesting?
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