17 Jun How To Get Heroic At Cannes Lions 2017
The phrase hero or heroic connotes one thing having to do with one thing courageous or daring and will contain the saving of lives, rescuing puppies or one thing to that impact.
Or when you’re of a sure age the phrase hero conjures up this:
Man do I miss these tacky movies from the 80s.
But I digress.
When we use the phrase hero or heroic within the context of promoting, nonetheless, we’re not speaking about dashing in to save lots of the day on the final minute or storming a fort.
But that doesn’t imply we entrepreneurs can’t be heroes and heroic.
On the opposite.
At Cannes Lion 2017 you’ll be able to be taught all about be heroes in advertising. In truth when you’re planning on being at Cannes Lion this 12 months you’ll want to get this occasion in your calendar… now.
Heroic Marketing: Seizing Opportunity within the Face of Uncertainty
- Monday, June 19th
- 1:30 PM at the Oracle Deck
Heroic advertising is not only about deploying the instruments—it’s additionally about harnessing deep insights with new digital “superpowers” like synthetic intelligence, chatbots, and the Internet of Things. As digital instruments remodel enterprise at lightning pace, entrepreneurs and advertisers should establish alternatives others don’t see and act on it within the face of uncertainty. Join Jennifer Renaud CMO, Oracle Marketing Cloud and Kristen O’Hara, CMO, Global Media, of Time Warner Cable, as they talk about how they’re empowering their groups create heroic advertising moments for development.
The above is only one instance of the Thought Leadership periods from Oracle in the course of the occasion. Here’s the full list of periods in your viewing and and scheduling pleasure.
For much more particulars on ALL issues Oracle at Cannes Lion 2017 click here.
And you realize you wish to be taught extra concerning the Marketing Cloud that marketers love and IT trusts.