17 Jun How The Micro-Yes Sequence Can Help You Generate More Leads and Sales
As a marketer, you might be confronted with two elementary challenges earlier than you ever make a sale. Of course, it’s important to get your prospects’ consideration and curiosity to begin a dialog. But it’s simply as essential to maintain that dialog going till they (not you) finally determine they’re able to buy.
The former is the primary micro-yes; the latter commences a collection of micro-yes(s), or small conversions by way of a gross sales course of, which is able to ultimately result in the macro-yes — your finish objective.
The Micro-Yes Sequence is essential to land that final macro-yes. A standard mistake we make as entrepreneurs: skipping the sequence. We ask the “big question” earlier than the prospect is able to say “yes” to the macro-yes; this solely results in a “no.”
In this Quick Win Clinic episode (recorded stay on the MarketingSherpa Summit 2017), Flint McGlaughlin optimizes a touchdown web page submitted by Inventory Source, a dropship automation software program firm, that overlooks the sequence of micro-yes(s).