20 Jun Google Optimize and Surveys 360 Join Forces with AdWords
Then change your advertising and marketing message on the spot to match what you be taught. If your survey reveals that the phrases “family friendly” are what introduced prospects to your resort, you possibly can construct new advert teams to make the most of this info. (You may even use Optimize to check new touchdown pages with that phrase!)
Here’s an early report from the net purchasing website Jet:
“Google Product Listing Ads (PLAs) have been an effective way for Jet.com to drive website traffic, but we needed to optimize for conversions. Surveys 360 connected us directly to our customers through remarketing audiences to determine which factors influence their purchase decisions most. The results were clear: customers care most about free, fast shipping and our free returns. We used this insight to revise our messaging in PLAs and across Jet.com which quickly improved performance.”
–Ben Babcock, Director of UX Research at Jet.com
Getting began is simple: Just log into your Surveys 360 account with the identical credentials used on your AdWords account. When you choose “remarketing audience” for survey focusing on, your AdWords remarketing lists might be mechanically pulled into Surveys 360 and prepared to be used. Learn extra.
All collectively now
These new integrations are yet one more approach for Optimize and Surveys 360 customers to take advantage of their AdWords investments. We hope you may discover them a quick and easy method to perceive what works on your prospects and give them extra of what they need.
1Econsultancy and Google, Marketing and Measurement Survey, March 2017