16 Jun Facebook rolls out the GIF button for comments to all users
Reply threads on Facebook are about to get much more animated. To mark the 30th anniversary of the GIF format, all users will get the new GIF remark button that Facebook began testing three months ago. Facebook additionally introduced that just about 13 billion GIFs had been despatched on Messenger over the previous 12 months, with 400 million GIFs despatched simply on New Year’s Day 2017.
The GIF button lets folks search and publish GIFs from completely different providers, like Giphy and Tenor, immediately in the comments field (on desktop browsers, the GIF button additionally shows trending GIFs, identical to in Facebook Messenger).
Facebook added GIF support two years ago, however till now users had to enter the URL of a GIF hosted some other place. The GIF button makes the course of lots simpler, particularly on cell. It’s at the moment solely obtainable for comments, however Facebook might finally additionally make it obtainable for News Feed posts as a result of consumer demand for GIFs exhibits no indicators of abating.
Facebook reportedly had support for GIFs ready for years earlier than it was lastly added, however was hesitant to deploy it due to the visible impression it might have on the News Feed. Despite the firm’s preliminary reluctance, nevertheless, users saved finding workarounds to publish GIFs. The lack of GIF assist additionally gave other services like Imgur a bonus. Now Facebook has began embracing News Feeds with “richer” (some would say busier) media and as well as to GIFs, that features auto-play videos and colored statuses.
For enjoyable and to mark the anniversary of when GIFs had been first introduced by CompuServe in 1987, Facebook can be working a ballot asking users how GIF is pronounced, a debate that continues to rage on though the creator of GIF, Steve Wilhite, has already declared his allegiance to the soft G.