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Evaluating Your Blog’s First Year: 12 Great Questions to Ask

Evaluating Your Blog’s First Year: 12 Great Questions to Ask


Firstly … congratulations on making it by your first yr. Plenty of bloggers don’t get that far.

During this analysis, we’ll check out key metrics in your weblog, however we’ll even be fascinated about what you’ve discovered and completed over the previous yr.

Don’t get discouraged if the numbers aren’t – but – fairly the place you need them to be. When I first began running a blog, it was as a passion … and it took me a number of years to begin making important cash from it.

While some bloggers do reach making some huge cash of their first yr, most take for much longer. As you undergo these questions, give attention to what you have completed moderately than on the targets you’ve not fairly managed but.

(Want to do that analysis one other time? Check out the choice to obtain a free analysis workbook on the finish of the publish.)

Key Metrics for Your Blog’s First Year

#1: How many weblog posts did you publish … and the way constantly?

Whether you printed two posts or 2 hundred posts … was it as many as you wished?

Did you write numerous posts within the first two months, then not a lot for the remainder of the yr? Or did you handle to weblog pretty recurrently all yr?

#2: How many subscribers do you might have to your weblog and/or publication?

Hopefully you’ve obtained e-mail subscriptions arrange: if not, try Ramsey’s publish on Blog Tyrant: How to Start a Mailing List and Add Opt-in Forms to Your Blog.

If you’ll be able to, look again at how your subscribers grew throughout the yr. (You can discover directions for AWeber right here and for MailChimp right here). Did you see regular development? Can you determine any peaks and what prompted them?

#three: Did your site visitors develop throughout the yr?

Look at Google Analytics or WordPress.com’s inbuilt statistics to discover out whether or not you had been getting extra site visitors by the top of the yr than firstly (hopefully you had been)!

Again, look out for any spikes in site visitors: what was behind these?

#four: Which of your posts had been hottest?

You can use Google Analytics to discover out which posts obtained probably the most visits, or look in your weblog to see which obtained probably the most feedback or shares.

Find your high three posts and see in the event you can determine what made these posts particularly common.

#5: How a lot cash did you spend?

This may require trawling again by your PayPal historical past or receipts in your inbox. You might want to create a easy spreadsheet to monitor your weblog’s spending, breaking it into totally different classes, comparable to:

  • Web internet hosting and area title
  • Email record provision
  • Premium theme and/or premium plugins (if any)
  • Design, modifying or different companies

#6: How a lot cash did you make?

Ideally, you need this determine to be greater than #5 … but when it’s not, that’s very regular for blogs of their first yr.

Look at your revenue from:

  • Advertising
  • Affiliate advertising
  • Product gross sales (e.g. in the event you launched an e-book)
  • Services supplied (e.g. in the event you write for different blogs for pay)
  • Sponsorship from different corporations

If you need to dig additional into statistics, try Nicole Avery’s publish How to Conduct Your Annual Blogging Review.

I do know that it’s simple to really feel somewhat discouraged at this level. Perhaps once you began running a blog, you dreamt of quitting your day job by now … and but your weblog hasn’t made a single greenback.

It will also be encouraging to take a look at the whole lot you might have gained, even when it’s not all concerning the numbers. Here are six extra questions to ask your self:

#7: Did you get any good feedback or emails from readers?

If somebody wrote that your publish got here on the good time for them, or that it helped them with an issue, that’s an actual success.

You may need to monitor down all of your good feedback and emails, convey them collectively into one doc, and print them out as a supply of encouragement.

#eight: Did you be taught something new?

Your first yr of running a blog was most likely a steep studying curve at occasions. I guess you picked up numerous new abilities. Perhaps:

  • You discovered how to register a site title and arrange internet hosting
  • You obtained to grips with sourcing, resizing and modifying photographs
  • You went from preliminary bafflement to snug familiarity with WordPress (or your platform of selection)
  • You arrange an e-mail record in your weblog
  • You learn lots about advertising your weblog or rising your readership or another facet of running a blog … and you set it into apply

… or tons extra issues moreover!

#9: Did you problem your self?

Perhaps you wrote a publish that you simply had been anxious about publishing … nevertheless it went down rather well with readers.

Perhaps you wrote a visitor publish for a giant weblog in your area of interest … they usually printed it!

Or perhaps you tried one thing and it didn’t fairly work out: what issues is that you simply gave it a go.

#10: Did you make new connections within the running a blog world?

When you began out running a blog, you most likely didn’t know many (and even any!) different bloggers. During your first yr, you probably obtained to know a minimum of a number of.


  • You’ve made associates with another new-ish bloggers on Twitter
  • You’ve been commenting on a longtime blogger’s website and build up a relationship with them.
  • You joined a Facebook group for bloggers, just like the ProfessionalBlogger Community.
  • You went to an area meetup … or a much bigger gathering of bloggers, just like the ProfessionalBlogger occasion.

#11: Did running a blog open any doorways for you?

Sometimes, running a blog can lead to some wonderful alternatives (Eli Seekins had an important publish about this on SensibleBlogger not too long ago).

Perhaps your running a blog meant that:

  • You landed a freelancing gig with a giant weblog or web site.
  • You gained some new abilities that you simply used on a job utility.
  • You got here throughout some attention-grabbing individuals who you’d by no means have in any other case met.
  • You obtained free merchandise to evaluate.

#12: Did you benefit from the yr?

Perhaps most significantly … did you take pleasure in your first yr of running a blog?

Maybe it was the primary time you’ve felt in a position to name your self a “writer”, since you wrote common posts in your weblog.

Maybe you really liked studying new issues and placing them into apply.

Maybe you felt such as you had been lastly reaching in your desires.

While it’s an important feeling to earn a living from running a blog or to see your readership develop, some bloggers merely need to benefit from the strategy of writing and publishing on-line … and that may be simply as useful.

What Will You Do During Your Blog’s Second Year?

Now that you simply’ve taken a glance over the previous yr of your weblog … what are you going to do with the subsequent yr?

You may need to take into consideration:

#1: How usually will you publish?

If your present schedule hasn’t actually labored for you, you may attempt posting much less incessantly and specializing in writing the perfect posts you’ll be able to.

Get assist: How to Be a More Consistent Blogger

#2: How will you monetize?

Whether you need to make a residing or just cowl your prices, take into consideration the way you’ll earn a living out of your weblog. Some new bloggers suppose it’s all about promoting or affiliate revenue, however these aren’t your solely choices.

Get assist: The Full Blog Monetization Menu – 60+ Ways to Make Money With Your Blog

#three: What successes are you able to construct on?

Look at what’s been going effectively for you … and go additional with it. For occasion, choose a publish that’s already getting numerous search engine site visitors and replace it to hyperlink to a few of your different finest posts.

Get assist: How to Update Old Posts On Your Blog (and When You Should Consider Doing it)

Right now, write down three particular actions that you really want to take as you progress into your weblog’s second yr:

  • One throughout the subsequent week
  • One throughout the subsequent month
  • One throughout the subsequent three months

Feel free to share them with us within the feedback … and good luck in your subsequent yr of running a blog.

The publish Evaluating Your Blog’s First Year: 12 Great Questions to Ask appeared first on ProfessionalBlogger.


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