19 Jun Email is a Relational Medium
An e-mail is a dialog. It’s not a journal advert. It’s not a branding alternative. It’s not a web site. It’s a solution to discuss to your prospects, and (hopefully) have them reply again.
One of probably the most important e-mail errors we make as entrepreneurs is forgetting this reality. We are likely to design our emails to appear to be our advert campaigns. We overlook that we’re having a dialog and nearly shout on the individuals who learn our emails.
In this Quick Win Clinic episode (which additionally occurs to have been recorded stay on the 2017 MarketingSherpa Summit), Flint optimizes an e-mail marketing campaign submitted by FlexJet that falls into the lure of forgetting the conversational nature of e-mail.