Danny Sullivan reflects on 21 years covering the search industry - | Digital Marketing Cebu
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Danny Sullivan reflects on 21 years covering the search industry

Danny Sullivan reflects on 21 years covering the search industry

There aren’t many individuals who can declare to have created an industry, however Danny Sullivan is one in every of them. When he first printed “The Webmaster’s Guide to Search Engines” in 1996, he attracted an viewers of on-line advertising and marketing pioneers who wished to grasp how search engines of the day — assume Yahoo, AltaVista, Lycos and the like — ranked on-line content material. Soon after, he launched Search Engine Watch and began internet hosting search advertising and marketing conferences. And in 2006, he co-founded Third Door Media — the firm behind Marketing Land, its older sibling Search Engine Land, and its youthful sibling, MarTech Today.

As journalists, we don’t like to contemplate ourselves “the news,” however when Danny introduced earlier this week that he’d be stepping away from day by day duties as our Chief Content Officer and taking an advisory function, it was industry information. Big information. And so we predict it’s apropos to spend this week’s episode of Marketing Land Live chatting with Danny about his beginnings as a search industry reporter, the evolution of each search engine optimisation and on-line journalism and, after all, his resolution to shift careers. I had the pleasure of doing the interview, and I feel you’re gonna like it.

This week’s present runs simply over an hour. You can hear right here or use the hyperlink under to subscribe by way of your favourite podcast service.

We invite you to subscribe by way of iTunes or Google Play Podcasts.

Show notes

Danny Sullivan: My new function as advisor for Third Door Media

10 huge adjustments with search engines over my 20 years of covering them

Thanks for listening! We’ll be again quickly with one other episode of Marketing Land Live.


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