29 Jun Content King SEO tool evaluation: tracking on-page changes
We’ve tons of SEO instruments on the market. For backlinks, content material, technical audits, crawl, key phrases. Countless options to make your life higher and rock the SERPs. Content King is a brand new one on the listing, and this submit is for these contemplating including it to your arsenal of instruments.
Content King is a SaaS presenting themselves as “a real-time SEO auditing” tool. It lets you crawl a web site, maintain observe of on-page changes and the general technical well being of a web site for SEO and social. They give a web page rating based mostly on the best-practices and permits customers to search out out about errors on a web page stage.
One of essentially the most outstanding options is the power to avoid wasting historic information of on-page changes, so you realize what has modified over time.
The most important options reviewed by Content King are:
- Titles & Descriptions
- (Google/Adobe) Analytics trackings
- Canonical hyperlinks
- (If web page is on) Sitemap
- Twitter playing cards
- (Facebook) Open graph playing cards
- Alt tags
You can begin crawling a web site (price is accordingly to the variety of pages, beginning on 12.50€ for a 100 pages web site) and all this information above is extracted rapidly. Then, one display screen exhibits the problems per web page and one other exhibits an summary of the problems. You can then dig into every downside and see the place it’s and the best way to repair them.
Both by web page and area they provide a well being rating between Zero-4000. You can then filter pages in response to the present rating and relevance and see the problems just for a sure group of pages. This scoring appears complicated to me, however in response to them they examined a Zero-100 rating and located this to essentially the most optimum choice.
Cases when Content King could make your life simpler
Apart from the essential objects corresponding to titles, descriptions, damaged hyperlinks, redirects and the standard guidelines, I discovered a number of situations the place Content King might have helped me up to now.
I beneficial a consumer so as to add a 301 from the previous to the brand new model of a web page. They as an alternative simply eliminated the previous one, which was rating nicely and had historic alerts. It took a number of weeks till I touched the web site once more to search out out that rankings (and enterprise) have been misplaced. Content King is releasing by the tip of July an alert function that might alert me rapidly about this new 404 and I might have simply discovered the issue.
Some giant corporations have so many stakeholders that straightforward changes (e.g. take away a line on robots.txt, redirects, canonicals) take some time to be accomplished. Rather than going again to my guidelines and testing if issues have been executed, it’s a lot simpler to see on one display screen if some enchancment was executed. It saves time.
A 3rd case is web sites managed by lots of people. Another consumer of mine has totally different groups managing sure merchandise/sections on their web site. As SEO changes are only a small a part of their work, generally takes some time till these updates are executed. There is a brand new function coming in July that can permit customers to create web page segments. This would permit me to work along with stakeholders in every part and observe if work has been executed.
Overall, you may see if any changes have been made and this might help you to search out out why outcomes when up or down.
Every tool has a number of points right here and there. These are those I had whereas utilizing Content King:
There is an choice to re-crawl a selected web page as an alternative of ready till the subsequent crawl occurs (which varies between hours or days, relying on the depth stage within the construction). I made on-page changes simply to see if the tool would observe the change. I had this downside with a number of pages however, most often, this request works.
A warning that a complete web site had no analytics tracking by any means the place in reality there may be one in place, added with Google Tag Manager. The reply I obtained from Content King is that relying on how the tracking is completed the tool have difficulties in tracking it, however they’re engaged on an answer.
While Content King is definitively a helpful tool, there are some things I wish to see there to make the tool extra helpful. I had a chat with Steven van Vessum from their help workforce and actually, a few of these recommendations are being labored on.
Make it simpler to establish if an issue is a “one fix fits all”. For occasion, within the hyperlinks part, I discovered a problem that “98% of pages contains links to redirects”. At first, this appears to be an enormous downside, however it’s only one menu hyperlink with a redirect.
Links to inner guides beneath every one of many points explaining the best way to establish and repair them. There is already a nicely although brief paragraph explaining every problem and so they have an academy part on the web site, so would simply be a matter of including hyperlinks from the tool.
My final suggestion can be the choice to disregard sure changes on a web page stage. Let’s say if a web page has dynamically generated hyperlinks and these hyperlinks are beneath a header, each time Content King crawls the web page, new changes are discovered, regardless that you haven’t taken motion to make a change (and they don’t seem to be related). The choice to filter changes is on their roadmap, however the means to disregard headers after [x] appearances might additionally work.
In this case of Learn Inbound, each time you reload a web page there are new prompt posts. You will then find yourself with an enormous listing of h2 changes, however these changes do probably not matter.
Between June and July there a number of new options arising. Those are:
- Identify AMP, hreflang, cell and pagination
- Calendar filtering for tracked changes
- WP Plugin
- Email reviews
Overall Content King is a tool with potential and they’re often including new options, some already talked about on this submit. Websites managed by non-technical individuals, giant teams, businesses or coping with frequent testing can profit from this tool.
Besides the real-time updates that are actually legitimate, a lot of the options will be discovered manually. The benefit right here is to make workflow faster. You can provide it a strive free of charge to search out out if the tool is fascinating for you earlier than deciding for those who want an additional hand or not.
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