23 Jun Cat cuddlers and VR water slides: A quick look at the week in PR
This week we’ve been trying somewhat additional afield to convey you our favorite PR campaigns, with examples from Sweden, France, Australia, and a pair from the UK as effectively.
Sweden lists itself on Airbnb
Visit Sweden has listed the whole nation on Airbnb in an effort to extend tourism and spotlight the idea of “Allesmansrätten”, or “the freedom to roam”.
Using Airbnb to attraction to the youthful era of travellers, Visit Sweden are utilizing the Swedish regulation which states that ‘’all individuals have the proper to be free on their land’’, to encourage guests. The regulation implies that anybody is free to camp, hike and discover Sweden with out the excessive prices that may be discovered in many different nations. The function appears to be like like several regular Airbnb itemizing with photos, areas, map and even a star ranking system.
Did you ever assume your house away from house may very well be a complete nation? #swedenonairbnb #freedomtoroam Read extra: https://t.co/LI2GXZmgeI pic.twitter.com/lbZhJCIxRC
— Visit Sweden US (@VisitSwedenUS) May 23, 2017
The Nikon Vision meals truck
When you hear “Nikon” you routinely assume cameras, nonetheless their newest PR marketing campaign appears to be like to extend consciousness about their manufacturing of lenses for glasses. By establishing the Nikon Vision meals truck in France, the model had been highlighting the significance of eye checks.
The menu on the meals truck was set out like an eye fixed check chart, that means that those that couldn’t learn all of the components weren’t capable of order key objects, similar to the burger itself. No want to fret although, anybody who struggled to order was given the alternative to take a separate eye check and attempt re-ordering their burger.
The meals truck was working over 10 days and the marketing campaign resulted in 5,000 individuals having eye checks throughout this era alone. You can watch the video under to see how individuals obtained on:
Ben & Jerry’s ban 2 scoop ice cream in assist of homosexual marriage rights
Ben & Jerry’s motto is “peace and love”, and in partnership with The Equality Campaign, the model has banned the sale of two scoops of the identical flavoured ice cream in a present of assist for the proper to identical intercourse marriage in Australia.
The ban will stay in place till Australia legalises homosexual marriage and Ben & Jerry’s have positioned containers in all 26 of their Australian shops in order that clients can fill in a postcard asking their native MP to assist marriage equality. The firm’s web site knowledgeable clients:
“We are banning two scoops of the same flavour and encouraging our fans to contact their MPs to tell them that the time has come- make same sex marriage legal! Love comes in all flavours!”.
#Australia it’s time to achieve #MarriageEquality. Sign the petition to assist everybody’s proper to say I dough. https://t.co/aH6teL07lT
— Ben & Jerry’s Oz (@BenAndJerrysOz) May 25, 2017
Topshop launches VR waterslide in Oxford Street
To rejoice the begin of the summer season season, Topshop’s London retailer launches “Splash”, a VR stunt which permits buyers to put on an Oculus Rift VR headset permitting them to expertise a large waterslide by London’s Oxford Street.
The activation ties in with the interactive pool scene in their store home windows and is a part of the style model’s wider summer season marketing campaign. Keep an eye fixed out for the scent of solar cream being pumped into shops and a number of different pop ups as the summer season continues. The set up will probably be open to the public till fourth June and you’ll additionally discover a branded Snapchat lens till 27th May.
Dublin based mostly vets are hiring a “cat cuddler”
Calling all loopy cat lovers! Just Cats veterinary clinic want to rent a “cat cuddler” and the job is precisely what it appears like. The excellent candidate will apparently should be “softly spoken” to calm the nerves of their feline sufferers and have “gentle hands”. Being capable of perceive completely different cat purrs is seen as a bonus however not important when making use of. Details of tips on how to apply may be discovered right here.
@jessmthornton bear in mind once we dreamed about being skilled cat cuddlers? https://t.co/KemlHt7IvR
— Heather Jewell (@heather_jewell) May 25, 2017