17 Jun [Case Study] Ecwid sees 21% lift in paid plan upgrades in one month
What would you do with 21% extra gross sales this month?
I guess you’d stroll into your subsequent assembly along with your boss with an additional spring in your step, proper?
Well, whenever you implement a strategic marketing optimization program, outcomes like this usually are not solely attainable, they’re possible.
In this new case examine, you’ll uncover how e-commerce software program provider, Ecwid, ran one experiment for 4 weeks, and noticed a 21% enhance in paid upgrades.
Get the total Ecwid case examine now!
Download a PDF model of the Ecwid case examine, that includes experiment particulars, supplementary takeaways and insights, and a testimonial from Ecwid’s Sr. Director, Digital Marketing.
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A bit bit about Ecwid
Ecwid supplies easy-to-use on-line retailer setup, administration, and fee options. The firm was based in 2009, with the aim of enabling business-owners so as to add on-line shops to their present web sites, rapidly and with out trouble.
The firm has a freemium enterprise mannequin: Users can join free, and unlock extra options as they improve to paid packages.
Ecwid’s partnership with WiderFunnel
In November 2016, Ecwid partnered with WiderFunnel with two main targets:
- To enhance preliminary signups for his or her free plan by means of advertising optimization, and
- To enhance the speed of paid upgrades, by means of platform optimization
This case study focuses on a selected experiment cycle that ran on Ecwid’s step-by-step onboarding wizard.
Last Winter, the WiderFunnel Strategy crew did an preliminary LIFT Analysis of the onboarding wizard, and recognized a number of potential obstacles to conversion. (Both in phrases of finishing steps to setup a brand new retailer, and in phrases of upgrading to a paid plan.)
The lead WiderFunnel Strategist for Ecwid, Dennis Pavlina, determined to create an A/B cluster take a look at to 1) handle the most important obstacles concurrently, and a pair of) to get main lift for Ecwid, rapidly.
The overarching aim was to make the onboarding course of smoother. The WiderFunnel and Ecwid optimization groups hoped that enhancing the preliminary person expertise, and exposing customers to the wide selection of Ecwid’s options, would consequence in extra customers upgrading to paid plans.
Ecwid’s two goals ended up coming collectively in this take a look at. We thought that if extra new customers interacted with the wizard and had been proven the entire ‘Ecwid world’ with all of the integrations and potential it has, they’d be extra open to upgrading. People wanted to have the ability to see its potential earlier than they’d wish to pay for it.
This experiment ran for 4 weeks, at which level the variation was decided to be the winner with 98% confidence. The variation resulted in a 21.three% enhance in profitable paid account upgrades for Ecwid.
- The particulars on the preliminary obstacles to conversion
- How this take a look at was structured
- Which secondary metrics we tracked, and
- The supplementary takeaways and buyer insights that got here from this take a look at