27 Jun Announcing Centralized Google Analytics Settings
A Better Way to Manage Google Analytics Tags
Measuring web sites and apps successfully usually requires a number of Google Analytics tags. You might have a fundamental Universal Analytics pageview tag to measure views of all of your content material, in addition to occasion tags for clicks on sure buttons, hyperlinks main away out of your web site, kind submissions, and so forth.
Keeping the settings for all of those tags in sync generally is a problem. You have to make sure your Tracking ID is about accurately and that any customized settings are constant. Making adjustments to issues like Custom Dimensions and Metrics throughout a number of tags can require repetitive work or cumbersome workarounds.
That’s why we’re excited to announce that rolling out this week, Universal Analytics tags in Web and Mobile* containers will assist a brand new function: Google Analytics Settings Variables.
A Google Analytics Settings Variable acts as a central location to configure units of Google Analytics settings to be used throughout a number of tags. Instead of getting to enter your Google Analytics settings again and again in every new Universal Analytics tag, you’ll merely be capable of choose (or create) a Google Analytics Settings Variable to use to the tag:
With this enhanced workflow, you possibly can concentrate on what you wish to measure, moderately than what settings it’s worthwhile to enter. If your group has an analytics workforce or works with a Google Analytics Certified Partner, you possibly can go away the settings to the specialists with out concern that you simply’ll mess issues up.
You can have as many Settings Variables as you’d like for various combos of settings, and it’s simple to override particular fields in a given tag with the clicking of a checkbox.
While this function will seem in all Universal Analytics tags, current tags will in fact proceed to work. And, if you happen to so select, you possibly can proceed to arrange your tags with out use of Google Analytics Settings Variables by checking the override field with out choosing a Settings Variable.
We hope that Google Analytics Settings Variables will prevent time, cut back errors, and offer you extra confidence in organising Google Analytics via Google Tag Manager.
Want to be taught extra about Centralized Google Analytics Settings? Check out our Quick Tip video or go to our assist middle!
*Only obtainable in iOS and Android containers carried out with Firebase.
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