All the slides from #SearchLeeds 2017 - | Digital Marketing Cebu
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All the slides from #SearchLeeds 2017

All the slides from #SearchLeeds 2017

Our second version of SearchLeeds occurred on the 15th June 2017. We greater than tripled in dimension, with greater than 1,300 entrepreneurs strolling by way of the doorways of our new house at the first direct arena. We added a 3rd stage and welcomed many extra of our search engine marketing and PPC company associates throughout Leeds, with the likes of Stickyeyes, Epiphany and Journey Further becoming a member of our long-term collaborators Search Laboratory.

We’re extremely grateful for all the individuals – the 40 speakers, all the sponsors, the first direct area workers (who did an excellent job dealing with safety and had been genuinely useful) and, final however not least, the 40+ Branded3 crew members (and particularly our superior advertising and marketing crew) – who gave up their time to make SearchLeeds what it was this yr: the largest digital convention in the north of England.

Session 1 – predominant stage

Branded3 communications director Laura Crimmons – “Let’s get emotional”

Find it on SlideShare here.

Paul Madden – Kerboo

Links as a metric in 2017, are they still relevant and how do we ensure value?

Paddy Moogan – Aira

From SMEs to billion dollar companies – how link building can work for everyone

Session 1 – Search Laboratory stage

Rob McGowan – Response One

Are you seeing the whole elephant? Why you need multiple perspectives on your customers to get the full picture

Anna Lewis – Polka Dot Data

Nailing ecommerce analysis with Google Analytics

Adam Lee and Liam Mordew – Amaze

Exploring data relationships – where quantification ends and contextualisation begins

Session 1 – stage three

Jon Myers – DeepCrawl

Prepare your website for mobile-first indexing

Rebecca Weeks and Romain BonnetMGOMD

Adapting your search strategy for a voice search world

Mathew Court – AutoTrader

Mobile first optimisation for non-responsive websites

Session 2 – predominant stage

James CarsonThe Telegraph

Audience development: how SEO and social work together at a large publisher

Danny BlackburnStickyeyes

A content blueprint to drive serious SEO success

Stephen Power – Google

We don’t go online. We live online.

Session 2 – Search Laboratory stage

Pete WhitmarshSearch Laboratory

PPC: Increasing your odds of winning – how to get an extra 10% from advanced bidding techniques

Christian Scharmüller – Smarter Ecommerce GMbH

Grow your business with Google Shopping

Branded3 paid media director Jon Greenhalgh

The growing impact of artificial intelligence on paid media

Session 2 – stage three

Vikas AroraBing

The psychology of search

Ellie England – Bing

The future of search


To rent or mortgage – PPC vs SEO and why you can’t ignore either

Session three – predominant stage

Steve Baker and Neil Astin – Epiphany

Desire, Data and Developers: 3 key facets of improving paid search performance

Sam NobleKoozai

Futuristic paid media strategies

Matt Kwiecinski and Chris Rowett – Journey Further

5 questions every client should ask their media agency

Session three – Search Laboratory stage

Christina OhanianRiver Island

Agile in the real world – it really is all about embedding from the trenches!

Dawn AndersonMove It Marketing

Too much choice for too little space and crawl budget – SEO and choice theory

Barry AdamsPolemic Digital

Turning SEO audit recommendations into business gains (SEO audit case studies)

Session three – stage three

Toby Brown – Response One

Is content really still king? And how do you make a king work for you?

Alex TachalovaDigital Olympus

Why no one cares about my content (including Google)

Chelsea BlackerBlueGlass

How to get amazing content marketing results (and measure it)

Session four – predominant stage

Will CritchlowDistilled

Lessons from SEO split-testing

Aleyda SolisOrainti

Winning conversion-driven ecommerce SEO

Branded3 director of search Stephen Kenwright

How to be Amazon (and beat Google at search)

Session four – Search Laboratory stage

Ned PoulterPole Star Digital

Facebook ads: the shifting landscape from keywords to audiences

Lydia HinchliffMediacom

Fueling content in the dark

Malcolm Slade – Epiphany

Brand: the only future ranking factor?

Session four – stage three

Martin McGarryWhich Bingo

So how good (or bad) was that pitch? 10 real examples of practices that either won or lost you that contract

Olga AdrienkoSEMrush

SEMrush ranking factors study

You can learn by way of the full SEMrush rating elements examine here.

If you possibly can’t wait till subsequent yr to listen to from the audio system and exhibitors from SearchLeeds 2017 you possibly can simply observe all of them on Twitter here.

See you in 2018!

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