6 things YouTube announced at VidCon 2017 | VentureBeat | Media - | Digital Marketing Cebu
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6 things YouTube announced at VidCon 2017 | VentureBeat | Media

6 things YouTube announced at VidCon 2017 | VentureBeat | Media

YouTube was as soon as once more in attendance at VidCon, the annual on-line video convention hosted at the Anaheim Convention Center in California.

In years passed by, the Google-owned video-streaming titan has used the occasion to make numerous notable bulletins, similar to new instruments for creators and cellular livestreaming.

In case you missed the livestream of YouTube at VidCon 2017, right here’s a fast recap of every little thing YouTube announced.

Life in VR

Above: VR180

Image Credit: Google

With a view towards making digital actuality (VR) extra accessible and reasonably priced, YouTube revealed a brand new video format referred to as VR180. Designed together with Google’s VR crew, Daydream, VR180 guarantees to ship immersive 3D video whereas solely requiring creators to seize 180 levels — which means they solely must movie what they see in entrance of them, relatively than making an attempt to seize a full 360-degree panorama.

To assist help this new format, YouTube can be teaming up with producers similar to Lenovo, LG, and Yi, to construct new VR180 cameras that can reportedly solely value round $200.

Flexible format

YouTube additionally used VidCon 2017 to announce that inside the subsequent few weeks an replace will probably be rolled out for its cellular app that ensures movies can “dynamically adapt” to no matter measurement the consumer desires. In actual phrases, because of this regardless of whether or not a video was shot vertically or horizontally, YouTube will adapt it to fill the display screen.

Above: Dynamically adapting

Sharing and chatting

This was truly quietly unveiled final yr as a part of a small-scale pilot, however YouTube will quickly start rolling out new messaging and sharing options inside the cellular app.

It’s principally designed to take away the friction from sharing YouTube movies with buddies — relatively than copying/pasting hyperlinks from YouTube into WhatsApp or electronic mail, you may as a substitute share and talk about a video with buddies immediately inside the YouTube app.

The new chat and sharing characteristic will probably be touchdown throughout Latin America within the subsequent few weeks, adopted by a U.S. launch “soon after.”

YouTube TV

First announced again in February, YouTube TV is a $35 on-line cable bundle with 40 networks on board. It launched in April in simply 5 U.S. markets, however at VidCon 2017 YouTube revealed that inside the subsequent few weeks it’s coming to 10 extra markets: Washington, D.C.; Phoenix; Detroit; Atlanta; Houston; Dallas-Fort Worth; Minneapolis-St. Paul; Miami-Fort Lauderdale; Charlotte; and Orlando-Daytona Beach-Melbourne.

YouTube Red

YouTube debuted its first YouTube Red originals in February 2016, and within the following months almost 40 authentic reveals and films have landed on YouTube Red. At VidCon 2017, YouTube provided a glimpse into 12 extra originals developing this yr.


And lastly, YouTube CEO Susan Wojcicki revealed that 1.5 billion logged-in customers go to YouTube every month, with viewers watching a mean of 1 hour of video every day on their cellphones alone.


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