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50 unique ideas for your next email

50 unique ideas for your next email

As a enterprise proprietor, you’re juggling a variety of day-to-day to duties and will not have time give you ideas for your next email or promotion.

We’ve put our artistic noggins collectively to create a full yr’s price of quirky and interesting email ideas. Each month facilities on a selected theme. Within that month, you’ll discover 4 out-of-the-box email ideas for your small enterprise. Each month additionally accommodates a advertising and marketing tip to get your artistic mojo flowing.


This month, have fun all issues quirky by sending out emails round nontraditional holidays.

Peculiar People Day

Celebrating all the bizarre, out-of-the-box thinkers that make the world so colourful, Peculiar People Day is the right time to get artistic. Use this unique day to focus on an uncommon or eccentric product that your firm makes. It falls on January 10 annually.

Dress Up Your Pet Day

People love their pets. They love dressing them up much more. Encourage your prospects to decorate up their pets and enter your photograph contest. It works particularly properly for pet shops, however any enterprise ought to be happy to affix in on the enjoyable. The vacation is January 14.

Compliment Day

On January 24, praise your prospects on Compliment Day like Kara’s Cupcakes does:

Or, take a minute to go with your employees by sending an email invitation to a team-building occasion like this advertising and marketing company did.

Celebrate Opposite Day

Convince your prospects to attempt one thing new on Opposite Day. Ask prospects to present a product that they wouldn’t usually use an opportunity. The vacation falls on January 25.

A small enterprise can stand out by sending emails for nontraditional holidays. You don’t need to be literal with all holidays—no want to put in a bar to have fun Margarita Day however you may get artistic. For occasion, a plumbing enterprise might ship an email about Peanut Butter Day and drains transferring as gradual as peanut butter. It will stand out in your readers’ minds. Check out this web site for a full listing of weird holidays.


With Valentine’s Day smack-dab in the course of the month, focus your efforts on lovey-dovey notions in February. Any enterprise can ship emails for Valentine’s Day, not simply eating places and florists. Think creatively for Valentine’s Day content material; right here we’ve assembled some nice examples and ideas.

Generate extra email curiosity

Borrow an concept from zulilly, the mom-centered low cost store. The firm despatched an email asking prospects to “Tell us which brands make your heart flutter, and we’ll tell you when they’re on zulilly.” It capitalizes on the vacation and asks prospects to enroll for extra emails.

“Fall in Love” partnership

Team up with different distributors in your space and create a procuring occasion round Valentine’s Day. Ten outlets in Brooklyn joined forces and launched the “Fall in Love with Brooklyn” occasion. Customers have been invited through email and given a map to hit the entire taking part outlets.


Create a procuring information

Send your prospects an inventory of romantic presents they will choose up at your enterprise. Apparel and life-style retail model Free People created a “Valentine’s Gift Shop” — a curated assortment of things that may be nice for greatest mates or other halves.   

Rock&Roll Suicide Face Scrub

Introduce a QR code

Valentine’s Day advertising and marketing doesn’t need to give attention to flowers and champagne; the vacation comes with anxiousness too. Capitalizing on the uneasy emotions of the vacation, Isobar, a UK cellphone firm, despatched an email to prospects asking, “Does he love you?” The marketing campaign contained a QR code that took prospects to a promotional web site. Try one thing comparable that mixes Valentine’s Day with a QR code. They work for some companies and never for others, so solely use if applicable.


Emails round sporting occasions all the time draw a crowd. This month’s ideas show that you just don’t want a sports-themed product to capitalize on the craziness that’s March Madness. Before utilizing March Madness in any advertising and marketing or promoting, be sure to verify the authorized tips to keep away from any hassle. Many sporting and different occasions have very particular utilization tips.

Run a March Madness promotion

Offer a particular March Madness deal. When you assume basketball, you in all probability don’t assume workplace provide retailer, however on-line workplace provide retailer Shoplet despatched prospects an inventory of ten customizable workplace provides that join with the tourney.

“This month, leverage the excitement behind March Madness,” Nicholas Womack, a enterprise developer at Shoplet, says. He encourages different companies to make a artistic connection between their enterprise and the massive occasion.

Start a bracket 

Bracketology is all the fad throughout March. So create a bracket for your model like we did right here at VerticalResponse with our Subject Line Slam Dunk contest. You can ask prospects to vote for their favourite merchandise after which pit the winners towards one another in a knockout tournament-style battle. Announce the winner with a reduction on that product.

Subject Line Slam Dunk

Run a photograph contest

Send an email to your prospects asking them to take part in a March Madness photograph contest. Or, attempt a “Young Basketball Star” competitors and ask dad and mom to ship in photos of their youngsters enjoying ball.

Video contest impressed by a world report

Did there’s a Guinness World Record for the longest time to spin a basketball with one hand? There is. The report is 10 minutes and 33 seconds. Use this superior report to encourage a video contest. Email your prospects and ask them to shoot a video of this uncommon expertise.


This month get in contact with your inside videographer and add movies to your email advertising and marketing. Need a purpose to make a video? Here are a couple of to get you impressed:

Celebrate YouTube

In April of 2005, the cofounder of YouTube recorded himself on the zoo and uploaded the positioning’s first video. Tell your prospects that you just’re honoring this digital anniversary by creating your first video. Pick a subject like thanking your prospects, sharing your first product, profiling your first worker or remembering your first workplace location.

How-to movies

Give your prospects easy suggestions or a couple of artistic strategies on the right way to use your merchandise. A boutique might create a video with styling suggestions, whereas an auto store provides up easy automotive care recommendation. 

A video about your companies

Bring your services or products to life with a video and email the hyperlink to your prospects. Shorts firm Chubbies is know for their ingenious and humorous movies. To showcase a pair of American flag shorts, they despatched a pair into house and recorded the momentous occasion.

Behind the scenes 

Give your prospects a glimpse at what it takes to create your merchandise or introduce your employees. A behind-the-scenes video is a superb strategy to join with your subscribers on a private stage and nurture your relationship.


Celebrate your unique firm this month by creating emails about the entire nice issues your enterprise does.

Start an organization e-newsletter

If your firm doesn’t ship out a e-newsletter, begin one this month. It’s a incredible strategy to preserve your prospects within the know. You can embody quite a lot of matters in your e-newsletter. Brag a bit of when your firm wins an award, provide a behind-the-scenes tour or introduce new managers.

Sending an organization e-newsletter is a incredible strategy to preserve readers updated on every thing taking place in your firm. Be positive to ship it frequently so your readers come to count on it. And we wish to preserve them pretty brief in order that our viewers can get what they want with out having to commit an excessive amount of time.

Celebrate milestones

If your firm hits an anniversary or lands an enormous shopper, inform your prospects about it. You might embody the data in an organization e-newsletter or ship your prospects a coupon in celebration. Either method, your prospects will recognize the replace.

Offer a historical past lesson

Email your prospects a bit of your firm’s timeline. Include a name to motion button that takes them to your web site to study extra. Of course, you’ll need to have an entire timeline created on your web site earlier than sending the email. Here’s an excellent instance.

Celebrate mother

Everyone is aware of a mother who deserves some recognition. And it doesn’t matter what form of enterprise you might have, you’ll be able to pay tribute to, or have fun mothers in all places. You can do a “Bring Your Mom In” particular or a “Moms get a special percent off” deal. Arts and crafts retailer Michaels held a Mother’s Day crafting occasion. 

Make a Gift for mom

A recap of the yr

May would possibly look like an sudden time to ship a “Year in Review” email, however this type of promotion can get misplaced within the vacation hubbub. Instead, ship one out in May and invite prospects to a friends-and-family sale in honor of all your firm has completed this yr. Big field retailers use this type of promotion loads, however it may be efficient for a small enterprise too.

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Ah, heat climate is arriving (until you’re within the Southern Hemisphere after all). Use this seasonal change to propel your email advertising and marketing this month.

Celebrate National Trails Day

Include an inventory of native trails within the June version of your firm’s e-newsletter to have fun National Trails Day, which is June 7. Remember, prospects recognize useful, usable content material, and a e-newsletter is an efficient place for it.

Send a summer time low cost code

Summer is a terrific time to present your prospects a bit of incentive to purchase. Menswear firm Bonobos inspired its prospects to replenish on summer time necessities and provided a reduction. Don’t neglect to create a transparent name to motion in your email.

25% off Shorts and Swim

Welcome summer time and new company

Send an email that not solely welcomes the nice and cozy climate but in addition welcomes new prospects, too. If a buyer has purchased a brand new product or signed up for a brand new service up to now six months, applaud their actions with a well-crafted welcome email.

Summer giving

Team up with your native meals financial institution this summer time and get your prospects concerned. Send an email asking them to herald canned items like KinderCare Learning Centers did.


Remember dads and grads

Dads and grads rule in June. Offer particular offers for dads and grads and get extra prospects in your doorways on this historically slower summer time month. Give grads one thing to spend all their commencement cash on or their new discovered job earnings towards!


If you’re within the U.S., get a bit of patriotic. Use the Fourth as a catalyst for a sequence of emails.

The excellent Fourth of July get together

This vacation is all about getting the crew collectively for a yard barbecue. To assist your prospects host a rockin’ independence get together, provide some tricks to create the most effective gathering potential. You may also provide a Fourth of July low cost.

Craft Direct 4th of July Weekend Sale

Recognize a vet

You don’t have to attend for Veterans Day to honor a vet. Devote a bit of your e-newsletter to your staff who’re additionally vets. Offer a “Vets in the Spotlight” part that talks about their service and their position in your firm.

Remember the primary stroll on the moon

Neil Armstrong walked on the moon in July 1969. In honor of this patriotic occasion, host a “Biggest Accomplishment Competition.” Invite your prospects so as to add their greatest accomplishment to a rising listing on Facebook. Give the largest accomplisher a company-specific prize.

Made in America email

Take delight in your American-made merchandise by providing a reduction. Along with a coupon code, use this chance to inform your firm’s story and reward the staff who assist create your merchandise. 


It’s all about creating helpful content material this month. Here are a couple of ideas you need to use to create “tips and tricks” emails.

A watermelon-centered email

August 2 is Watermelon Day. Yes, Watermelon Day. Think up a strategy to join your product to this fruit-loving celebration.

Watermelon email Day

Ring in “Work Like a Dog Day”

Celebrate this humorous vacation, which falls on August 5, with an email about how productive your services or products could be. Try one thing like, “Today is Work Like a Dog Day, but you shouldn’t have to work that hard. Here are three tips to be more productive using our products.”

Tips to make use of your product higher

Create a helpful email that can assist your prospects get extra out of your services or products. Try sending a how-to email as soon as a month with a helpful tip that helps your prospects and your enterprise. Serving your prospects as a substitute of all the time promoting to them creates loyalty that lasts.

Celebrate Relaxation Day with a reorder email

August 15 is Relaxation Day. It’s an ideal day to ship a reorder email out. Encourage your prospects to calm down by stocking up on your merchandise. Send one thing much like this reorder email from 1-800-CONTACTS.



It’s back-to-school time. Use this month to market to each dad and mom and college students.

Offer a back-to-school low cost

Recognize that is an costly time for dad or mum buyers by providing a reduction. Corel, a software program firm, provided a 40 p.c low cost to prospects on its email listing. If you provide a service corresponding to a salon, spa or automotive mechanic, tailor your message for careworn dad and mom or college-bound college students


A favourite trainer contest

Everyone has a favourite trainer, so invite your prospects to take part in a favourite trainer contest through email. Put a name for nominations on Facebook, after which have your prospects vote on their favourite entrants. Award the winners with a prize bundle from your firm. 

Last likelihood sale

If a deal has a deadline, prospects usually tend to act quick. While you need to use the final likelihood sale all year long, it is smart to try to money in on this busy time of yr with a final likelihood sale.

Dorm adorning suggestions

Don’t neglect, faculty college students are returning to dorms, too. Offer useful suggestions for the college-bound group. For instance, provide tricks to create dorm decor that implies a couple of merchandise from your store. Or provide ideas on the right way to prepare dinner ramen in a dorm room, pizza or restaurant offers, or a back-to-school oil change earlier than they set off.


From smartphones to social media updates, use this month to spin a couple of digital innovations into advertising and marketing emails.

An email celebrating email

In October of 1971, the primary email was despatched. Honor this large occasion by sending an email recognizing this milestone, and ask prospects to refer a good friend through email. Groupon, the low cost web site, provides an incentive with its refer a good friend program. 

Send out a survey

Email an internet survey like Prynt, a photo-printing firm, did. Tell the recipient how lengthy it’ll take to finish the survey, too. You may also provide an incentive to take part.

Prynt survey

Retro social media posts

When did your firm first begin utilizing social media? Create an email that showcases your first posts and ask prospects to affix a dialog about how social media has grown via the years.

It’s vital to stability creativity with speaking your core message. Use creativity in sure locations corresponding to in topic traces, photographs or a enjoyable theme, however preserve the vital data within the email straightforward to see and browse.


Let your email advertising and marketing replicate the season by creating emails that target being grateful.

Create a testimonial email

Incorporating testimonials into your emails, as clothes model Athleta does, exhibits your prospects that you just worth their opinions. Also, having a buyer attest to the standard of your merchandise usually has a serious affect on the shopping for choices of different prospects. 

Chelsea Cargo Pants Testimonial Email

Generate an email filled with details

Thanksgiving is all concerning the meals, significantly turkey. Create an infographic that gives some fascinating turkey details. Think of a strategy to create an infographic that connects to your enterprise and the vacation.

Focus on trigger advertising and marketing

Team up with a charity and create emails that focus on your do-good spirit. Paper Culture, an eco-friendly stationary and invites store, has concerned their prospects of their efforts to help the setting. They plant timber for each order. And they even let their prospects dedicate the timber if they need.

Ask for suggestions

After a buyer makes a purchase order, ship a thanks email and ask for suggestions. Online feedback can bolster the status of merchandise. Asking for a product evaluation via email is an efficient strategy to nab optimistic opinions. Here’s an instance from Garrett Popcorn.

Feedback Request email Garrett popcorn shops


Embrace the gift-giving season with holiday-themed advertising and marketing.

Take benefit of National Cookie Day

Celebrate this vacation by providing some vacation cookie recipes in your firm e-newsletter like this bakery did, or give away a free cookie when prospects come into your enterprise.

An email stuffed with reward ideas

Coming up with reward ideas is tough. Take among the strain off your prospects by providing a sequence of vacation reward ideas. Rather than ship one lengthy email with a dozen choices, break your emails into smaller, extra particular matters. This email from Nike focuses on presents for runners. 

Nike Gift idea emails

Email a vacation greeting card

You can go as easy or as elaborate as you’d like with a vacation card. You can use free card-creating websites like Punchbowl. 

Be a vacation time-saver

During the vacation season, everybody needs the gift-giving course of to be straightforward. Remind your prospects that your firm has loads of time-saving methods to buy a present. For instance, Staples reminds prospects that they will reserve an merchandise on-line and choose it up within the retailer.

With this information, you received’t be scratching your head for email matters this yr. While we’ve listed over 50 email matters for you, there’s no restrict on creativity. Have some enjoyable and see what sort of quirky ideas you’ll be able to give you too. Always double verify vacation dates to make sure you ship your email for the precise vacation on the proper time. Otherwise, you may be creating your personal humorous vacation!

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Editor’s Note: This weblog put up was initially printed in March 2014 and has been revamped and up to date for accuracy and relevance.

© 2017, Contributing Author. All rights reserved.

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